Ad Campaigns
Supertails unveils unique rap video for annual swag sale announcement
Mumbai: Supertails, the pioneering tech-enabled pet-care startup, is making waves with the launch of its new brand campaign for the highly anticipated annual swag sale. At the heart of this campaign is an adorable rap video featuring our beloved furry companions, delivering a delightful blend of entertainment and heartwarming cuteness.
Produced through a collaborative effort between Supertails’ in-house creative team and the renowned agency Green Chutney Films, the video presents a fresh perspective on the swag sale. This marks the second edition of the company’s flagship sale. Notably, in the previous year, the brand witnessed an impressive three times increase in traffic MoM, along with a 40 per cent surge in revenue and a two times rise in MoM app installations.
With the nation hosting more than 32 million pets, the market projects a notable 25 per cent CAGR by 2030. This growth mirrors the evolving routines and values of people. As the pet care industry flourishes, it underscores the mounting importance of pets in contemporary life. This surge highlights the profound impact of pets on societal dynamics, shaping connections and enhancing well-being.
By spotlighting the charisma of four-legged companions and accentuating the exceptional bond they share with their human counterparts, Supertails embodies the commitment that underscores the company’s ethos. Supertails co-founder Varun Sadana voiced his enthusiasm for this endeavor, affirming, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”
The sale will entail partnerships with more than 200 brands, while the campaign video is set to be prominently featured across Spotify, Youtube, and Meta platforms.
As a dynamic and forward-thinking startup, Supertails remains steadfast in its commitment to redefining pet care through innovation, creativity, and the unbreakable bond shared between pets and their devoted parents.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
