Brands
Supertails rolls out wedding-season sale with pets as matchmakers
MUMBAI: Supertails is hitching itself to India’s shaadi season with a racy new campaign, “Hooman Di Wedding Sale”, running from 23 November to 2 December. The digital-first pet care brand is pushing a wedding-themed sale packed with melodrama, humour and pet-first decision-making because in many homes the final say on a rishta comes from the furry family member.
Built on the insight that pet approval is non-negotiable for committed pet parents, the campaign casts pets as the ultimate matchmakers. Its centrepiece is a tongue-in-cheek, Ekta Kapoor-inspired film that opens with a “rishta pakka” scene before being interrupted by the bride’s pets, who storm in to question whether the groom is worthy of becoming their new pawrent. With Supertails treats as his wingmen, he eventually wins them over and proposes not just to the bride but also to her pets, securing a family-wide “yes”.
Each day of the sale mirrors a wedding function, from Daawat-e-Baarat food deals to Band, Baaj, Bling accessories and Healthily Ever After pharmacy offers. Off-platform, the brand is running sharp matrimonial spoofs voiced by its iconic pet aunties alongside the Pet Parent Palooza, a Bengaluru carnival curated with Kaunversations, bringing couples and their pets together to celebrate pet-approved partnerships.
Co-founder of Supertails, Vineet Khanna, says the campaign spotlights how relationships are shaped by the ones waiting at home, our pets, adding that the sale delivers the festive chaos of a wedding with a reassuring emotional punch.
Founded in 2021 by Varun Sadana, Aman Tekriwal and Khanna, Supertails offers veterinary consultations, behavioural training and pet essentials via a digital-led ecosystem from its Bengaluru base. With Hooman Di Wedding the brand is betting that India’s booming pet-parenting culture is ready for a dose of romance and a burst of retail therapy.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
