Brands
Supertails rolls out wedding-season sale with pets as matchmakers
MUMBAI: Supertails is hitching itself to India’s shaadi season with a racy new campaign, “Hooman Di Wedding Sale”, running from 23 November to 2 December. The digital-first pet care brand is pushing a wedding-themed sale packed with melodrama, humour and pet-first decision-making because in many homes the final say on a rishta comes from the furry family member.
Built on the insight that pet approval is non-negotiable for committed pet parents, the campaign casts pets as the ultimate matchmakers. Its centrepiece is a tongue-in-cheek, Ekta Kapoor-inspired film that opens with a “rishta pakka” scene before being interrupted by the bride’s pets, who storm in to question whether the groom is worthy of becoming their new pawrent. With Supertails treats as his wingmen, he eventually wins them over and proposes not just to the bride but also to her pets, securing a family-wide “yes”.
Each day of the sale mirrors a wedding function, from Daawat-e-Baarat food deals to Band, Baaj, Bling accessories and Healthily Ever After pharmacy offers. Off-platform, the brand is running sharp matrimonial spoofs voiced by its iconic pet aunties alongside the Pet Parent Palooza, a Bengaluru carnival curated with Kaunversations, bringing couples and their pets together to celebrate pet-approved partnerships.
Co-founder of Supertails, Vineet Khanna, says the campaign spotlights how relationships are shaped by the ones waiting at home, our pets, adding that the sale delivers the festive chaos of a wedding with a reassuring emotional punch.
Founded in 2021 by Varun Sadana, Aman Tekriwal and Khanna, Supertails offers veterinary consultations, behavioural training and pet essentials via a digital-led ecosystem from its Bengaluru base. With Hooman Di Wedding the brand is betting that India’s booming pet-parenting culture is ready for a dose of romance and a burst of retail therapy.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
