Brands
Supercell launches #AlagSaAction campaign with actor Kartik Aaryan
Mumbai: Supercell launched campaign #AlagSaAction with Bollywood heartthrob Kartik Aaryan as the brand ambassador for its mobile title ‘Brawl Stars’.
Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play. The actor also stars in the game’s new promotion campaign which is centered in the Brawl Universe.
“I’ve been into gaming since my college days, and during the last lockdown, I discovered Brawl Stars. What instantly drew me to this unique game was its pace and intensity, and the fact that I could play it with friends. That makes it more fun for me, as I absolutely love it when some friendly competition is involved,” said Kartik Aaryan.
Talking about his recent association with Supercell, Aaryan added, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite in- sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”
The #AlagSaAction campaign launched on 20 June, starring Kartik Aaryan illustrates the game’s unique take on multiplayer action. Its launch also coincides with the ‘Brawl Stars’ latest Brawl Pass, bringing unique quests and exclusive rewards. The game’s popularity has been soaring in India with 20 million views and over 3.5 M+ engagement for the new campaign across social media platforms recorded in just the last four days, said the brand on Thursday.
Sterling AG, founder, Abhishek Gupta, Founder said, “Digital marketing is a fairly cluttered space. With this campaign, we wanted to capitalize on the game’s quirky take on action and personalize our outreach. Storytelling is crucial when marketing to Gen Z, especially through quality video content. An action-packed storyline, a glint of humor and the innovative use of music and lyrics, this campaign strikes all the right chords. Gaming in India has become one of the most exciting industries and we wanted to ensure that we tapped into the country’s vast gaming community with this campaign.”
“With this campaign, Sterling AG engaged with the vast gaming community in India Fans enjoyed the ‘cinematic feel’ of the campaign and Kartik’s seamless integration into the gameplay. Leading gaming influencers such as Nery (3.14L Subscribers) and Clashing Adda (7.19L Subscribers) created organic reaction videos (a video format popular on streaming platform, YouTube) garnering a further 222K views for the campaign,” the brand said in a media statement.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
