MAM
Sun’s out, fun’s on as Dot & Key turns up the bright
Shanaya Kapoor leads Gen Z summer push for SPF 50 PA four plus science-backed glow.
MUMBAI: When the heat is on, it pays to stay bright, and Dot & Key is making sure summer skincare doesn’t just protect but performs. The homegrown skincare brand has rolled out its latest summer campaign starring Shanaya Kapoor to spotlight a refreshed look for its Vitamin C + E Super Bright Sunscreen. The formula, however, remains untouched, a strategic nod to a product that the brand insists already delivers on its promise.
The digital film captures everyday Gen Z moments, weaving sun protection into daily routines rather than presenting it as an afterthought. Through light, relatable scenes, Kapoor demonstrates how consistent SPF use can shift not just skin health but confidence levels too. The campaign places in vivo testing at the centre of its narrative, underlining the product’s clinically evaluated performance on real skin.
The sunscreen continues to offer SPF 50 PA four plus protection in a water light liquid texture designed to feel non sticky and weightless. It leaves no white cast and is positioned as suitable for all skin types, including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange, the formulation aims to tackle dullness and pigmentation while supporting collagen production blending protection with visible brightening benefits.
Dot & Key co- founder Suyash Saraf said the updated packaging is designed to enhance accessibility without altering a formula that consumers already trust. He emphasised the brand’s focus on transparency and proof based claims, noting that in vivo testing ensures SPF and PA ratings reflect real world usage rather than marketing exaggeration.
Shanaya Kapoor echoed the sentiment, describing SPF as a staple in her own routine and calling the campaign’s portrayal of sunscreen’s visible and emotional impact both realistic and relatable.
Beyond aesthetics, the science play is central. In vivo testing evaluates SPF performance directly on human skin under controlled conditions, helping validate protection claims while maintaining textures that encourage daily reapplication. In a market crowded with exaggerated promises, that positioning signals a broader shift towards evidence led beauty.
With the campaign now live across digital and social platforms, Dot & Key is betting that summer skincare for modern India is less about seasonal panic and more about everyday habit. The message is simple, glow confidently, but do it with SPF.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
