Brands
Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12
Hyderabad: Sunrisers Hyderabad, finalists of the 11th season of the Indian Premier League have unveiled a stellar line-up of sponsors for the forthcoming season of Indian Premier League. The squad which was table toppers in the last season promises to better its performance by clinching the coveted trophy this time around.
Coolwinks.com, Red FM, Rupa, Astral Adhesive, Grado, Nerolac and Jio have been signed as principal sponsors for the twelfth edition of IPL. The sponsors’ logos and branding will be distinctly exhibited on the jerseys and team’s match kits. Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive. Tyka, UB and Coke are franchise partners.
Mr. K. Shanmugham, CEO, Sunrisers Hyderabad, said, “We are extremely happy to have such stellar partners for our team as we prepare ourselves for the twelfth edition of the Indian Premier League. Like every season, we are keen to give a superlative performance on ground and the support from our sponsors always motivates us to excel and win the IPL championship. Along with our sponsors we are looking forward to re-create history and make it a victorious journey. “
Commenting on the association, Mr. Ganesh Iyer – CEO, Coolwinks.com, said,” The game of Cricket is all about vision. The better your vision is, the better your performance will be. We are immensely proud to be associated with the team backed with high integrity, caliber and players who are ready to thrill the audience with their performances. The ethos of our brand resonate with SRH hence making it a perfect partnership. It would be perfect to say that this association is a sheer marriage of Coolness with Cricket. We look forward to an exciting journey with the team and hope that they accomplish their desired goals on field.”
The Sunrisers Hyderabad has always boasted of a line-up of players which has the right mix of youth and experience and also domestic and international talent. Kane Williamson, David Warner, Rashid Khan and Shakib Al Hasan will keep enthralling the fans with their power-packed performance whereas Indian frontline players Bhuvaneshwar Kumar, Manish Pandey, Yusuf Pathan and Khaleel Ahmed are geared up to win the title for the Orange Army. The think-tank of the team remains solid as ever, as Tom Moody will wear the Head Coach’s hat and Muttiah Muralitharan will continue as bowling coach with VVS Laxman staying on as mentor.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
