MAM
Sunrise Sports India to launch new line of health equipment
MUMBAI: Sunrise Sports India, leading distributor and licensee of international sports brands like Yonex, is launching top of the line health equipment in India this summer.
Internationally renowned and world-class health equipment brands, Nodictrack, Proform, Weslo, Weider and Kettler will be marketed in the domestic region by Sunrise Sports India.
According to a press release, the MRP of the machines varies between Rs 10,000 to Rs 2,50,000 and will be retailed through exclusive and non-exclusive stores in metros like Ahmedabad, Delhi, Mumbai, Bangalore, Chennai and Hyderabad.
The release also says that the health equipment workout machines are known for their state of the art technology and cater to home usage/noncommercial segment. The products launched will be an exclusive line, which caters to a niche category target audience having a variety in its range of products.
The product line belongs to a high-end quality segment clearly distinguishing it from the other existing brands, both domestic and international, substantiating their popularity and demand.
Specialising in health equipments with an international presence and recognition, the Sunrise range broadly covers a line in treadmills, multi-gyms, bikes and cross-trainers. The US brands being introduced in the Indian markets are Nordictrack treadmills, Proform exercise bikes, treadmills and 650 Cardio Cross Trainers, Weslo treadmills, Weider multi bench and multi-gym.
Kettler, a leading 50 year old German brand having a range to offer in treadmills, bikes, multi-gyms, inclined benches and rowing machines, will also be launched in India.
Some of the models brought in for the domestic markets are Atlantis and Boston treadmills, Corsa and Golfe bikes, Variant, Coach and Favorit rowing machines, basic-multi-gym, Apollo-inclined bench, massager-vibratory belt.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
