MAM
Sunrise Sports India to launch new line of health equipment
MUMBAI: Sunrise Sports India, leading distributor and licensee of international sports brands like Yonex, is launching top of the line health equipment in India this summer.
Internationally renowned and world-class health equipment brands, Nodictrack, Proform, Weslo, Weider and Kettler will be marketed in the domestic region by Sunrise Sports India.
According to a press release, the MRP of the machines varies between Rs 10,000 to Rs 2,50,000 and will be retailed through exclusive and non-exclusive stores in metros like Ahmedabad, Delhi, Mumbai, Bangalore, Chennai and Hyderabad.
The release also says that the health equipment workout machines are known for their state of the art technology and cater to home usage/noncommercial segment. The products launched will be an exclusive line, which caters to a niche category target audience having a variety in its range of products.
The product line belongs to a high-end quality segment clearly distinguishing it from the other existing brands, both domestic and international, substantiating their popularity and demand.
Specialising in health equipments with an international presence and recognition, the Sunrise range broadly covers a line in treadmills, multi-gyms, bikes and cross-trainers. The US brands being introduced in the Indian markets are Nordictrack treadmills, Proform exercise bikes, treadmills and 650 Cardio Cross Trainers, Weslo treadmills, Weider multi bench and multi-gym.
Kettler, a leading 50 year old German brand having a range to offer in treadmills, bikes, multi-gyms, inclined benches and rowing machines, will also be launched in India.
Some of the models brought in for the domestic markets are Atlantis and Boston treadmills, Corsa and Golfe bikes, Variant, Coach and Favorit rowing machines, basic-multi-gym, Apollo-inclined bench, massager-vibratory belt.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
