MAM
Sunfeast Yippee! teams up with internet sensation Jasleen Kaur for a ‘WOW’ Fusion
Mumbai: In a ‘WOW-worthy collaboration, Sunfeast YiPPee! and Jasleen Kaur are stealing the social media spotlight. Jasleen Kaur, whose ‘WOW’ phrase has set the internet abuzz, found herself in the company of Deepika, Ranveer Singh, and Yashraj Mukhate, catapulting her to social media stardom.
ITC’s Sunfeast YiPPee! recently partnered with this latest online sensation to promote their new creation, Sunfeast YiPPee! Wow Masala.” The result? A viral sensation that garnered over 2 million organic views in less than 24 hours!
This partnership showcases Yippee!’s dedication to engaging with its consumers, in the most ‘WOW’ way possible.
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Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
