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Sunfeast All Rounder celebrates ‘Greatest All Rounders’ of all time with film ‘83′
Mumbai: Sunfeast All Rounder, the thin potato biscuit brand launched by ITC, has unveiled its latest co-branded TVC. The brand has collaborated with Reliance Entertainment to create a co-branded campaign with the Ranveer Singh starrer Bollywood film, “83.”
The 20-second ad film opens with a scene from the movie trailer highlighting the confidence and passion of a cricket player who steps out onto the ground not just to play but to win. It underlines how the perfect blend of the quest to win and extraordinary skills makes a player a true all-rounder. Building on the same thought, the ad film then showcases how Sunfeast All Rounder is also an all-rounder in a similar vein: a thin, crunchy, chatpata potato biscuit that offers a flavourful twist to every snacking occasion.
The ad film concludes with the co-branded visual of Sunfeast All Rounder and the all-rounder team of ’83, encouraging the audience to celebrate the greatest all-rounders this season.
Commenting on the brand’s new campaign for the North and West India, ITC Ltd chief operating officer for biscuits and cakes cluster (foods division) Ali Harris Shere said, “’83 reminds us of an iconic event that is deeply entrenched in the collective memory of Indians. The movie celebrates the mix of drive, conviction and competence that made the Indian cricket team of ‘83 the greatest all-rounders of all time. Sunfeast All Rounder, as a brand, resonates with these core values and reaches out to billions of cricket enthusiasts and film fanatics to celebrate the all-rounders this season.”
The new TVC that went live on 24 December will be promoted across platforms including social media, TV and YouTube to strengthen the brand’s visibility and bring the brand closer to its consumers, said the statement.
“83’s concept is in line with the core brand proposition of celebrating the All-Rounders. We hope the latest TVC helps us reach out to a wider audience and together we can help the nation relive the story of that momentous triumph,” remarked Reliance Entertainment head of marketing Sameer Chopra.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
