Ad Campaigns
Sun Pharma’s Revital H salutes the ‘Farzdaar Rozedaar’ this Ramadan
MUMBAI: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign for Ramadan, that salutes the Farzdaar Rozedaar.
In this new campaign conceptualised by Lowe Lintas Mumbai, Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramadan.
Muslims fast the entire duration of Ramadan and fasting is tough, especially for people whose occupation involves intense physical activity. This campaign salutes the determination and faith of the rozedaars across the country.
Sun Pharma consumer healthcare business head Vidhi Shanghvi said, “Revital H is proud to be the trusted energy partner for the devout rozedaar. The campaign salutes the faith of all rozedaar across the country that allows them to carry on their daily lives while fasting. We are also proud to facilitate a social distanced Zakat for all Muslims, by creating an online platform for donations.”
Lowe Lintas president Madhu Noorani, said, "When we fast, our energy dips and physical work becomes difficult. In this film, Revital H reinforces the brand’s association with physical energy by celebrating and supporting everyday physical feats of people who keep going tirelessly without letting their work and everyday activities getting affected.”
Another core principle of Islam is helping others in need and this is heightened during Ramadan as charity lies at the heart of the holy month. In view of the resurgence of the pandemic and lockdowns announced across the country, Revital H wanted to make it easier for Muslims to perform Zakat (charitable giving). Revital H has created an online platform where people can contribute by creating their own Iftar Thali and donate it at a click of a button on www.revitaldonateaplate.com
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
