Brands
Summercool turns up the heat with film tie-up
MUMBAI: Love gets breezy when Bollywood meets a home appliance brand. Summercool has stepped into the spotlight with a playful branding collaboration for the upcoming romantic comedy De De Pyaar De 2, starring Ajay Devgn and Rakul Preet Singh, turning cool comfort into a cinema-friendly crowd pleaser.
The Delhi-based brand has launched a fresh campaign titled Summercool life bnaye wonderful, blending star power with its fast-growing range of cooling appliances. As brand ambassador, Ajay Devgn appears in a new set of ads alongside Rakul Preet Singh, with premium footage from the film releasing nationwide on 14 November 2025.
Directed by Anshul Sharma and featuring Ajay Devgn, Rakul Preet Singh and R. Madhavan, De De Pyaar De 2 continues its signature mix of humour, generational clashes and tangled relationships. Summercool’s campaign will run in major cinema halls before screenings, ensuring strong on-ground visibility and tapping directly into the film’s pre-release buzz.
According to the company, the partnership forms a key part of a wider integrated marketing strategy aimed at reinforcing Summercool’s youthful and relatable identity. The ads are already airing on television, trending on YouTube and circulating across social media. Large hoardings featuring the lead pair have also been placed across metropolitan cities to strengthen the brand’s presence during the busy festival and wedding season.
Ashutosh Gupta, director of sales and marketing at Summercool appliances, said the collaboration is “a celebration of Indian creativity and confidence”. He added that as a homegrown brand, Summercool aims to connect emotionally with modern Indian consumers while showcasing the blend of trust and innovation that defines its products.
With this film-inspired campaign, Summercool hopes to keep the nation feeling stylish, smart and unmistakably cool, both on screen and at home.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
