Ad Campaigns
Sumangal Banaras unveils “Kashi – The Saga 2024” campaign
Mumbai: Sumangal Banaras announced the launch of its new campaign, “Kashi – The Saga 2024.” This initiative showcases the timeless craftsmanship of Banarasi sarees, emphasizing how the essence of Varanasi’s artistry remains unchanged, just as the city’s rich narrative has stayed constant through the years.
“Kashi – The Saga 2024” celebrates the rich tradition of Banarasi sarees, underscoring that, despite the passage of time and changing narratives, the core of this exquisite craft endures. The skilled artisans and weavers of Banaras continue to uphold an age-old tradition, driven by a deep commitment to quality, artistry, and cultural heritage
At the heart of this campaign lies the dedication, patience, and precision required to craft each Banarasi saree. These garments are more than mere fashion items—they are treasured works of art, embodying the enduring legacy of Banaras craftsmanship. Unlike mass-produced, transient products, Banarasi sarees are cherished heirlooms, admired for their intricate designs, high-quality fabrics, and the stories they tell.
Varanasi’s artistry remains unchanged, much like the city’s enduring spirit. While other cities evolve with hustle and bustle, Varanasi remains distinct with its narrow lanes, peaceful rhythm, and deep-rooted traditions, preserving its rich narrative and timeless craft across generations.
Sumangal Banaras continues its 70-year tradition of showcasing Banarasi artistry to a global audience. Through “Kashi – The Saga 2024,” the company emphasizes the perseverance and dedication of its weavers, reflecting their unwavering commitment to excellence and tradition.
Sumangal Banaras co-founder Megha Lohia an eCommerce entrepreneur with a passion for data highlights how their saree collection reflects the serene beauty of Banaras and offers timeless tranquillity amidst the modern rush. With a blend of analytical insights and entrepreneurial spirit, Megha’s data-driven approach ensures the campaign’s success. The collection captures Banaras’ enduring elegance, offering a peaceful retreat from the fast pace of contemporary life.
Despite the company’s significant achievements, “Kashi – The Saga 2024” serves as a reminder that the full essence of patience, peace, and love embedded in each saree can never be fully captured; it must be experienced. This campaign is a testament to the lasting impact of Banarasi craftsmanship and its continued evolution, honouring the enduring legacy of this esteemed tradition.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
