MAM
SulaFest 2025 returns after five years with music, wine, and culture
Mumbai: Sula Vineyards is thrilled to announce the return of ‘SulaFest’, Asia’s favourite vineyard music festival, set for its 14th edition on 1-2 February 2025. After a five-year break, SulaFest is poised to offer an extraordinary mix of live music, premium wines, and rich cultural experiences amid the stunning scenery of Sula’s lush Nashik vineyards.
Sula Vineyards CEO, Rajeev Samant shared his anticipation: “We’re absolutely delighted to bring SulaFest back after five years. The festival has always embodied our love for wine, music, and community. This break has only amplified our enthusiasm to create an experience that not only honours the SulaFest legacy but elevates it to new heights. We can’t wait to welcome everyone back to Nashik for an unforgettable celebration.”
Since its inception, SulaFest has drawn audiences with performances by artists such as Lucky Ali, Divine, Amit Trivedi, and international acts like ‘Dub Inc.’ and ‘Gaudi’. Known for its lively atmosphere where music, dance, and wine intersect, SulaFest has become a highly anticipated event. Its comeback in 2025 is fuelled by popular demand from devoted fans.
The 2025 edition promises a diverse lineup, showcasing acclaimed musicians and new talents for an exceptional musical journey. Guests can look forward to interactive wine tastings led by top sommeliers, gourmet food experiences, and an artisanal marketplace. Attendees will enjoy Sula’s renowned wines, elevating their culinary adventure at the festival. SulaFest will now be held as a biennial event, allowing for more curated and elevated experiences.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
