Brands
Sula Vineyards toasts to record revenue in FY25, wine tourism pours in double-digit growth
MUMBAI: : Sula Vineyards, India’s largest wine producer, has uncorked its Q4 and FY25 sales update, reporting a record annual revenue of Rs 618.8 crore – a modest 1.7 per cent rise year-on-year. The last quarter was flatter, up just 0.7 per cent, but wine tourism stole the show with a strong 24.6 per cent jump in Q4 and a 10.2 per cent gain for the full year.
SulaFest’25, a crowd-puller, helped boost revenue alongside higher spend per guest and strong occupancy rates. While the elite and premium wine categories held steady in the domestic market, the elite segment alone grew a healthy 8 per cent. The Source range was the standout performer, enjoying robust double-digit growth.
In a major milestone, Sula secured listings for four new wines with the canteen stores department (CSD) after a two-year effort, expanding its range to nine wines. The first shipments rolled out in March, setting the stage for a strong CSD performance in FY26.
Flying high, Sula’s premium wine cans—Chenin Blanc, Zin Red, and Zin Rosé—are now served aboard IndiGo’s international business class, giving the brand a taste of global skies as India’s top airline spreads its wings overseas.
Meanwhile, the 2025 grape harvest delivered in both quantity and quality, marking five straight years of stellar vintages. With ample wine stocks, Sula is well positioned for a sparkling FY26.
Commanding over 50 per cent of the Indian wine market, Sula is the country’s largest wine producer and a pioneer in wine tourism. Its portfolio of nearly 70 labels is crafted across five state-of-the-art wineries in Maharashtra and Karnataka. Sula’s vineyard resorts and tasting rooms in Nashik and Bangalore attract over 400,000 visitors annually.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
