Brands
Sula appoints Sahil Misra as global head exports and brand ambassador
MUMBAI: Sula Vineyards has elevated Sahil Misra as its global head of exports and global brand ambassador, a dual mandate that puts him at the centre of the winery’s international ambitions. Misra, long recognised for turning tastings into theatre, will now champion Sula’s wines across India and key global markets while shaping its export strategy.
Misra has spent the past two years growing through the company’s tastings and experiences vertical. Most recently, he served as deputy general manager for tastings and experiences and led global exports, all while representing Sula across North and East India. His new role broadens that canvas, placing him in charge of global brand building as well as taking Sula’s wines to new shelves and new audiences.
Before joining Sula, Misra built a career rooted in hospitality and wine education. He worked as a brand ambassador for Kamet Indian Single Malt Whisky, served as a sommelier and wine advisor at Wi-Not Beverage Solutions, taught wine appreciation with Indulge India and began his journey at The Oberoi Group as an assistant sommelier. A brief stint at Hyatt Regency rounded out his early training.
From pouring glasses to plotting global growth, Misra’s rise mirrors the evolution of India’s wine culture itself. And as he takes Sula’s story further afield, the brand seems ready to uncork its next chapter.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
