Brands
Sula appoints Sahil Misra as global head exports and brand ambassador
MUMBAI: Sula Vineyards has elevated Sahil Misra as its global head of exports and global brand ambassador, a dual mandate that puts him at the centre of the winery’s international ambitions. Misra, long recognised for turning tastings into theatre, will now champion Sula’s wines across India and key global markets while shaping its export strategy.
Misra has spent the past two years growing through the company’s tastings and experiences vertical. Most recently, he served as deputy general manager for tastings and experiences and led global exports, all while representing Sula across North and East India. His new role broadens that canvas, placing him in charge of global brand building as well as taking Sula’s wines to new shelves and new audiences.
Before joining Sula, Misra built a career rooted in hospitality and wine education. He worked as a brand ambassador for Kamet Indian Single Malt Whisky, served as a sommelier and wine advisor at Wi-Not Beverage Solutions, taught wine appreciation with Indulge India and began his journey at The Oberoi Group as an assistant sommelier. A brief stint at Hyatt Regency rounded out his early training.
From pouring glasses to plotting global growth, Misra’s rise mirrors the evolution of India’s wine culture itself. And as he takes Sula’s story further afield, the brand seems ready to uncork its next chapter.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
