MAM
Suhaana replaces Anandi in Ormax’s character study
MUMBAI: Suhaana, the protagonist of Star Plus’ popular show Sauraal Genda Phool, has replaced Balika Vadhu’s Anandi to become the most popular character among the Hindi general entertainment channels (GEC) audiences.
This finding has come from the media research and consulting firm Ormax Media’s sixth edition of Characters India Loves (CIL) study.
Since CIL’s inception in August 2009, this is for the first time that a character has dislodged Anandi from her No 1 position. Surprisingly, Anandi is not even featuring among the top 10 list and is now on number 11.
As per CIL, Suhaana’s share among the fiction characters has grown by 66 per cent in the last three months.
Meanwhile, Jethalal (Tarak Mehta Ka Ooltah Chashma) continues to maintain the second position followed by Pratigya (Pratigya), Archana and Maanav (Pavitra Rishta) at third, fourth and fifth place respectively.
This sixth track of the study was conducted during December last year and January. The interviews were conducted among 2,600 respondents in six cities – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.
CIL is a quarterly study to measure the popularity of characters on Indian television. The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.
Brands
Infinix names ITZY’s Yuna global brand ambassador
K-pop star fronts NOTE 60 SERIES launch, aligning with Joy Tech philosophy.
MUMBAI: Infinix just recruited K-pop royalty, because when Yuna joins the squad, even smartphones start hitting high notes. Infinix Mobility has appointed Yuna of ITZY as its first-ever global brand ambassador, coinciding with the global debut of the Note 60 Series flagship smartphones. The partnership embodies the brand’s “Joy Tech, Beyond Limits” philosophy, celebrating confidence, individuality, and fearless self-expression.
Yuna, the youngest member of the K-pop group ITZY, brings her vibrant energy and boundary-breaking spirit to the role. Known for her discipline, self-discovery, and continuous reinvention across music and acting, she mirrors Infinix’s commitment to empowering young users through creative, joyful technology.
Yuna said, “I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy.”
Infinix Mobility CMO TT Liu added, “Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy.”
The collaboration marks Infinix’s strategic push into the premium smartphone segment with the Note 60 Series, positioning the brand as a catalyst for self-expression among tech-savvy youth. By blending Yuna’s infectious charisma with flagship innovation, Infinix is crafting a narrative that resonates far beyond specs turning devices into platforms for bold, joyful stories.
In a market where youth demand both performance and personality, Infinix isn’t just launching phones, it’s launching a movement, one high-note ambassador at a time.
