MAM
Sudipto Chowdhuri to lead ad sales function at India TV
MUMBAI: India TV has roped in Sudipto Chowdhuri as senior vice president, sales. He will be responsible for leading the advertising revenue function of the business nationally. He will report to India TV MD Ritu Dhawan.
Chowdhuri‘s last stint was at TV9 Kannada as a national head.
India TV strategist Paritosh Joshi said, “We are happy to welcome Sudipto and expect that his depth of experience will be catalytic for the strong revenue team. We are confident that this will further accelerate the aggressive growth path Independent News Service is following.”
With nearly 21 years of experience, Chowdhuri has worked with brands like India Today, Zee Network, INX Network and Star News.
Chowdhuri said, “I feel proud to be associated with India TV, which is one of the most credible media brands in this country. I am sure it would be quite challenging and equally exciting to do business differently in a fiercely competitive genre like Hindi news.”
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
