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Sudhir Goel appointed as Acer India CBO
MUMBAI: Acer India, the global PC brand, has appointed Sudhir Goel as its chief business officer. Goel has been associated with Acer India since 1999 handling various leadership roles spanning product engineering, manufacturing, support, supply chain and recently as the head of commercial business group. In his new role as CBO, Goel will be responsible for leading both the commercial and consumer business of the company in India and Bangladesh.
With over 35 years of experience, Goel brings in a wealth of knowledge and expertise to his role in Acer India. He was instrumental in establishing Acer India’s manufacturing facility at Pondicherry. He later took on the portfolio of chief supply chain officer, handling complete supply chain – operations, procurement, material planning and manufacturing functions. In addition, he assisted sales and marketing in strategic calls on all large deals. Before this role, he was responsible for Acer India’s commercial business group handling PnL, product strategy, alliance relationships and establishing a leadership position in multiple categories. He was also in charge of the company’s product solution development in Asia Pacific countries.
Acer India president and MD Harish Kohli said, “Under the leadership of Sudhir Goel, Acer India has successfully excelled in an intensely competitive environment and gained substantial impetus in Indian commercial PC market. Sudhir brings in excellent prerequisites to navigate Acer India in a challenging business situation and we are confident that his strategic thinking, experience, and ability to drive people will navigate the organisation to even greater success in the future.”
Sudhir Goel said, “I am honored to be appointed Chief Business Officer and excited to lead Acer's Commercial and Consumer business with support from our executive leadership team, as our company shapes the future of our industry. And now with the new normal where we are seeing a paradigm shift in consumer behaviour, it is times like these when being effective, innovative and intuitive really makes a difference and I am looking forward to successfully lead both the business groups."
Before joining Acer India, Goel started his career in 1985 with DCM Data Products as a Design Engineer and later joined Compaq as national tech support manager for two years. He has done his engineering degree from BITS Pilani and did his MBA from Faculty of Management Studies, Delhi University. He is fond of reading both fiction and non-fiction and loves to watch movies in his spare time.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
