MAM
Suck it up in style as Portronics Mopcop 4 powers through the mess
MUMBAI: Portronics, India’s homegrown gadget darling, has unleashed its latest clean machine the Mopcop 4, a vacuum cleaner that doesn’t just sweep you off your feet, but sucks everything beneath them with a vengeance. With 18,000 Pa of suction might, dual power modes, and a digital LED display, this portable powerhouse has its sights set on becoming your new domestic MVP.
The Mopcop 4 isn’t your average vacuum, it’s the fourth-gen fix for fuss-free cleaning. Whether you’re vanquishing crumbs in your car, fending off pet fur on your sofa, or zapping dust in your keyboard, it’s built to do it all. Thanks to its 2000mAh rechargeable battery, you can go cordless around the house or plug it directly into your car’s DC power socket for uninterrupted power-on-the-go.
And if you thought vacuums couldn’t get any smarter, think again. This one flaunts a real-time LED digital display that shows battery life and suction levels. There’s even a built-in flashlight, because let’s face it dust loves the dark.
Need more versatility? The Mopcop 4 arrives armed with multiple attachments, a floor brush, nozzle, extended hose, and even a mini blower mode for those sneaky specks in crevices. And yes, the HEPA filter is washable, so you’re not just cleaning your space, you’re purifying the air while you’re at it.
Priced at Rs 2,749, the Mopcop 4 is available on Portronics.com, Amazon.in, Flipkart.com, and across leading online and offline stores. It even comes with a 12-month warranty, just in case your dust bunnies decide to fight back.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
