MAM
Subway India launches TVC for Chhota Sub
MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.
The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price point, gives them a license to indulge in buying things from the savings made. In the film, a student is shown having Chhota Sub in the classroom. He takes out a fancy gadget to impress the girl sitting in front of him. The girl turns back and smiles at the boy. The film uses humor to drive home the point that the savings yielded by Chhota Sub could help realize other desires, whatever they be.
Chhota Sub is a 4-inch-mini submarine sandwich priced at Rs 85 inclusive of all taxes. It is available in Hara Bhara Kebab and Corn & Peas flavours as vegetarian options and Chicken Slice and Egg & Cheese as non-vegetarian options. The guests will have an option of making a Chhota Sub Combo by paying Rs 30 extra for the beverage.
Subway South Asia marketing head Shuchi Monga said, “We are committed to deliver great value to our guests without any compromise on the quality. With the launch of Chhota Sub we are offering four of our core sandwiches at a very lucrative price point. We are hoping to see new guests to come-in and have an experience of the brand.”
Conceptualized by Dentsu Impact, the campaign intends to highlight Subway’s new and affordable entry-level offering. Dentsu Impact national creative director Anupama Ramaswamy said, “There’s no denying the fact that we Indians are very value- conscious consumers. The Chhota Sub campaign, through light-hearted humour, looks at the world from the youngsters’ lens and how the new Chhota Sub, with its attractive
price point, gives them a license to indulge in buying things from the savings made.”
Happy Making Films Director Gaurav Kandpal said, “As the narrator, Vijay Raaz adds his inimitable sense of humour to the film. We have made the film look very realistic with the setting of a classroom and actors used. The challenge was to pack the drama in a tight sequence wherein a problem occurs and the protagonist, because of the Chhota Sub, gets to bask in the glory.”
The 360-degree campaign will be led by television and digital platforms including YouTube, Social, OTTs, Gaming Apps and popular Audio Apps. There is also a hashtag challenge which is being planned on TikTok. Subway leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious. Subway India has been updating its look and feel with a new visual identity to align the experience with the expectation of the new-age guest.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
