MAM
Subway India launches TVC for Chhota Sub
MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.
The TVC is centered around young college students. It highlights on how the new Chhota Sub, with its attractive price point, gives them a license to indulge in buying things from the savings made. In the film, a student is shown having Chhota Sub in the classroom. He takes out a fancy gadget to impress the girl sitting in front of him. The girl turns back and smiles at the boy. The film uses humor to drive home the point that the savings yielded by Chhota Sub could help realize other desires, whatever they be.
Chhota Sub is a 4-inch-mini submarine sandwich priced at Rs 85 inclusive of all taxes. It is available in Hara Bhara Kebab and Corn & Peas flavours as vegetarian options and Chicken Slice and Egg & Cheese as non-vegetarian options. The guests will have an option of making a Chhota Sub Combo by paying Rs 30 extra for the beverage.
Subway South Asia marketing head Shuchi Monga said, “We are committed to deliver great value to our guests without any compromise on the quality. With the launch of Chhota Sub we are offering four of our core sandwiches at a very lucrative price point. We are hoping to see new guests to come-in and have an experience of the brand.”
Conceptualized by Dentsu Impact, the campaign intends to highlight Subway’s new and affordable entry-level offering. Dentsu Impact national creative director Anupama Ramaswamy said, “There’s no denying the fact that we Indians are very value- conscious consumers. The Chhota Sub campaign, through light-hearted humour, looks at the world from the youngsters’ lens and how the new Chhota Sub, with its attractive
price point, gives them a license to indulge in buying things from the savings made.”
Happy Making Films Director Gaurav Kandpal said, “As the narrator, Vijay Raaz adds his inimitable sense of humour to the film. We have made the film look very realistic with the setting of a classroom and actors used. The challenge was to pack the drama in a tight sequence wherein a problem occurs and the protagonist, because of the Chhota Sub, gets to bask in the glory.”
The 360-degree campaign will be led by television and digital platforms including YouTube, Social, OTTs, Gaming Apps and popular Audio Apps. There is also a hashtag challenge which is being planned on TikTok. Subway leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious. Subway India has been updating its look and feel with a new visual identity to align the experience with the expectation of the new-age guest.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
