MAM
Subeer Bakshi joins Pocket FM as head – people & culture
Mumbai: Audio Series platform Pocket FM announces the appointment of Subeer Bakshi as the head of people & culture. Subeer brings over two decades of international and multi-industry experience to his new role, having previously held key roles in organisations such as Mercer, Aon, Willis Towers Watson and Bajaj Finserv.
In his role at Pocket FM, Subeer will spearhead the build out of people process and culture anchors that will enable the hyper-growth of the company. His experience of building high performing teams in fast-growing companies is expected to play a pivotal role in shaping the company’s expansion on a global scale.
Subeer Bakshi expressed his enthusiasm for the new role saying, “I am excited to join the rocketship that is Pocket FM. Through a series of innovations, it has powered its way through to a promising market opportunity, building a new category in the entertainment landscape. As the company is scaling up globally, I look forward to contributing to its growth by aligning people’s practices to its unique business needs, building on the foundation of an already exceptional team.”
Prior to this, Subeer was heading talent strategy at PhonePe and contributed to their efforts in scaling the company to become a market leader. At Pocket FM, he will work closely with Co-founder & CEO Rohan Nayak to build the organisation at a global scale.
Pocket FM Co- founder and CEO Rohan Nayak said, “Subeer’s extensive background in the people function, building culture and his track record in building strong, collaborative teams make him a valuable addition to our leadership team. We are confident that his expertise will further strengthen our commitment to creating an enabling culture and propel Pocket FM to become an employer of choice”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
