MAM
Studio Mojo ropes in Mithun Koroth as Business Development Director for original programming and content licensing
MUMBAI: Studio Mojo, the Bangalore based regional video network has roped in Mithun Koroth as their Business Development Director to be based in Mumbai.
Mithun will work with OTT platforms for creating original programming in various regional languages. He will also be responsible for licensing regional language content to Telcos, IPTV players and OTT players both in India and in markets such as Middle East and North Africa region and Southeast Asia where there is huge appetite for regional content.
Mithun joins Studio Mojo from Sony Music where he was leading the video business vertical. He has 15 years of experience in the Television and Online media space. Having started in Programming and TAR at MTV he moved on to MTV Desi. He was instrumental in the Viacom 18’s foray into the digital space. He played a pivotal role in the association of STAR India’s deal with the premier video social networking site along other digital partners. He has also helmed the role at creating campaigns and thought provoking content plans for various priority shows for STAR, like Satyamev Jayate. Mithun. He was also responsible for drafting the operations and the creative frame work for Star’s OTT platform– Hotstar. Following which he moved to Sony Music to lead the Video Business vertical which is responsible for the digital success of Music Video content across all regions. This association gave him a front side seat into the Music and Licensing, Right and Clearances business.
Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
