Brands
Studds rides high on 50 years of trust
MUMBAI: Half a century on the road, and Studds still has its visor on the future. Celebrating five decades of safety, style and innovation, Studds Accessories Ltd. has launched a powerful new brand film that captures the spirit of trust the brand has built, helmet by helmet, since 1975.
Shot against the breathtaking backdrop of Ladakh, the film is a visual ode to resilience and evolution, tracing how Studds has grown in sync with India’s ever-changing two-wheeler culture. Conceptualised and executed by Continu Media co-founder and director Rudraksh Vashist and produced by Tanya Dudeja, the cinematic piece combines stunning visuals with heartfelt storytelling. It showcases how Studds’ helmets have become more than just protective gear, they’re companions for every kind of rider, from daily commuters to mountain explorers.
“Over the last 50 years, Studds has been the preferred choice for safety and reliability. We’ve evolved with changing times while bringing global standards to India,” said Studds Accessories Ltd managing director Sidharth Bhushan Khurana. “This film celebrates our journey and reinforces our commitment to innovation and customer trust.”
Set to premiere across digital platforms, the film portrays riders across lifestyles and generations, reinforcing the message that a Studds helmet doesn’t just protect, it powers passion and purpose on the open road.
With a legacy built on 7.4 million helmets sold last fiscal and global presence across Asia, Europe, and the Americas, Studds continues to prove that while trends change, trust never goes out of style.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
