Brands
Stryder Bikes achieves milestone of 50 lakh bicycles
Mumbai: Stryder Bikes, part of the esteemed Tata Group, and a pioneer in providing sustainable mobility solutions, has surpassed a global sales milestone of over 50 lakhs during May 2024. This achievement underscores the brand’s commitment in delivering innovative, eco-friendly mobility solutions to customers in India & overseas. Since its inception in 2012, Stryder has grown its presence to over 4000 retail outlets across India and expanded its export operations to SAARC, Africa, and Middle Eastern countries.
“To celebrate this milestone, Stryder launches two new e-bike models– Zeeta and Zeeta Plus 700C on World Bicycle Day. These e-bikes will be offered at an introductory discount of up to 20% to all customers with an aim to promote sustainable living in a world that is being challenged by rapid climate change. Our commitment to customer centricity and innovation has been the driving force behind our journey to this remarkable achievement. We have seen robust demand coming from urban, rural centers and global markets,” said Stryder Cycles business head Rahul Gupta.
The new models, Zeeta and Zeeta Plus 700C are designed with cutting-edge technology and superior performance to meet the growing demand for sustainable commuting. To make sustainable commuting more accessible, Stryder is offering introductory discounts on both models. Zeeta is priced at Rs. 24,995, and Zeeta Plus 700C at Rs. 27,795, for a limited period.
Zeeta, targeting adventure-seeking individuals offers a range of up to 25 km, while Zeeta Plus 700C, catering to young professionals, boasts a range of up to 30 km. Both models feature dual disc brakes, key-enabled power buttons, with extremely frugal running cost of seven paise per kilometer.
To avail this limited-period offer, and experience the world of Stryder visit www.stryderbikes.com.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
