MAM
Streax Professional unveils new digital ad for Argan Secrets hair colour
Mumbai: Hygienic Research Institute Pvt Ltd’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador- Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.
Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.
The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional –grade hair colour solutions.
Sharing his insights on this digital ad, HRIPL MD & CEO Dheeraj Arora stated, “At Streax Professional, we aim to enhance both salonists’ skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”
Speaking about the digital ad and Argan Secrets Hair Colour, Streax Professional spokesperson Rochelle Chhabra said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”
Sharing her experience of being a part of the digital ad, Bollywood star and Streax Professional brand ambassador Vaani Kapoor said, “I’m happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”
Speaking about Streax Professional Argan Secrets Hair Colour, Streax Professional technical ambassador Vipul Chudasama said, “Streax Professional’s Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”
The digital ad has been released in Hindi. With its colourful and vibrant storyline, the digital ad promises to resonate deeply with its intended audience.
Streax Professional Argan Secrets Hair Colour is available at Rs 205.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
