Brands
Storia’s 100% Sugarcane juice is the talk of the town
Mumbai: All Smiles for India’s OG street juice. Made with 100% Sugarcane, this refreshing drink is the perfect addition to Storia’s lineup of awesome beverages.
With a shift in consumer preference from loose-selling items to packaged commodities, Storia’s entry into hygienically processed 100 per cent sugarcane juice is a game-changer in the highly unorganised Indian sugarcane juice market.
Storia’s dedication to hygiene and quality assurance will establish a new benchmark for the sugarcane juice sector and give customers a safe and energising beverage alternative they can rely on.
Storia’s sugarcane juice is now available at modern trade stores and eCommerce platforms like Amazon, Bigbasket, Blinkit, Zepto, etc. It comes in a convenient 180 ml bottle, perfect for on-the-go consumption, and 750 ml bottle for family packs.
“Storia’s CMO Shalin Desai said “Storia’s technical prowess is the driving force behind our commitment to launch this product in the highly unorganised sugarcane juice market. The sensitive nature of this product demands a hygienic and convenient solution, which we proudly provide without compromising on taste. Our product has no added sugars and no preservatives, offering customers a delightful experience that replicates freshly squeezed sugarcane juice. With only a few branded players in this space, our entry presents a great opportunity to provide a wholesome and hygienic alternative to the street-side options.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
