MAM
Storia Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications
MUMBAI: Storia Foods & Beverages Pvt Ltd has named Kiran Giradkar as Strategic Head – Marketing & Communications, effective January 2nd, 2020. Kiran will be reporting to the Managing Director of Storia Foods & Beverages – Mr. Vishal Shah.
Speaking about the appointment, Vishal Shah, Founder and Managing Director, Storia Foods & Beverages Pvt Ltd said, "Kiran is a strong and dynamic leader with the ability to shape brand and business culture and I am delighted to welcome him on board. With his extensive product development brand building experience and intimate understanding of the local markets, Kiran is the perfect candidate to take over the reins of marketing operations.”
Kiran is a seasoned marketing professional with over 15 years of experience in FMCG brand management. At Storia, Kiran will be responsible for strengthening the overall sales of Storia products and the new products that will be introduced in the country. Prior to joining Storia, he was the Head of Marketing at Bisleri International Pvt Ltd. He was also previously associated with brands like Kokuyo Camlin, Bajaj Consumer Care and Parle Products.
Kiran Giradkar, Strategic Head- Marketing & Communications, Storia Foods & Beverages Pvt Ltd said, “Storia is an organization with incredible people and exceptional products and I am delighted to be a part of this esteemed team. I am confident that Storia will be able to win the hearts of an Indian consumer and journey from here on will be full of significant milestones for the brand.”
Kiran holds a master’s degree in management studies from University of Mumbai and is also an alumnus of Institute of Chemical Technology, Mumbai.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
