MAM
Stockmarket rumour verification: Esha Media says its media tool reduces company response time to Sebi’s questions
MUMBAI: This one is for communications folks or agencies and compliance executives in the top 250 companies (by market capitalisation) listed on the stock exchanges.
There are times when sudden sharp movements in share price of listed companies can drive managements into a tizzy. An interested group can suddenly either ramp up or pull down a company’s share price by spreading a rumour and the herd mentality can lead to a run on the stock.
It is at this time that the stock exchange authorities can wag a finger in the company’s face and question its management about the drastic changes in transaction volumes or the spikes in the share price. This questioning can definitely get the management scurrying all over to get at the source of the stories and the gossip around the stock. And as per stock exchange laws they have to respond within 24 hours (more of that a little later.)
It is at this stage where its broadcast media intelligence tool called Clipbyte can come handy, say the BSE-listed media monitoring agency Esha Media Research. The tool allows companies to facilitate rumour verification and respond to the exchange with concrete details and thus safeguard their brand and comprehending investor sentiment.
It may be recalled that since 1 June last year when rumour verification rules were made applicable, there have been around 170 instances or more as per stock exchange disclosures when these norms were triggered. These norms, which were so far applicable to the top 100 companies, have been extended to the next 150 companies who will have to keep a close watch on material price movement of their stocks from 1 December 2024 onwards. The first circular from Sebi was issued in January 2024 and the next in May 2024.
While companies need to have a robust in-house framework on leakages of unpublished price sensitive information, Clipbyte’s monitoring services helps keep a company’s compliance team prepared and equipped with data and insights to navigate the dynamic media landscape with complete nuggets of the coverage on the subject, says an Esha Media press release..
“Our system detects and evaluates the impact of rumors, helping you track and differentiate between market noise, significant events and its impact on price by providing real-time data, alerts, and insights, keeping you informed of any significant changes as they happen,” said Esha Media Research founder Raman Iyer.
Esha’s stock market vigilance service also offers conversation impact analysis. Companies can track the influence of market conversations on stock prices.Its research time helps analyse social media and broadcast news outlets to help you understand the potential impact on price.
Additionally, real-time market updates received minute by minute from market open to close allow the platform to provide real-time data, alerts, and insights, keeping companies informed of any significant changes as they happen.
In this fast paced corporate world, media monitoring services offer a competitive edge and prevent public relations disasters by keeping managements informed and responding quickly before issue emerge and escalate beyond repair, Iyer said.
As per Sebi norms, a company has to confirm, deny or clarify the rumour within 24 hours once any material price movement occurs based on gossip that appears in mainstream media.
With that kind of a deadline, any tool that can bring down response time should be in the consideration set, believes Iyer.
True, Raman, but hopefully the corporate managements are listening and believing too.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
