MAM
Stockmarket rumour verification: Esha Media says its media tool reduces company response time to Sebi’s questions
MUMBAI: This one is for communications folks or agencies and compliance executives in the top 250 companies (by market capitalisation) listed on the stock exchanges.
There are times when sudden sharp movements in share price of listed companies can drive managements into a tizzy. An interested group can suddenly either ramp up or pull down a company’s share price by spreading a rumour and the herd mentality can lead to a run on the stock.
It is at this time that the stock exchange authorities can wag a finger in the company’s face and question its management about the drastic changes in transaction volumes or the spikes in the share price. This questioning can definitely get the management scurrying all over to get at the source of the stories and the gossip around the stock. And as per stock exchange laws they have to respond within 24 hours (more of that a little later.)
It is at this stage where its broadcast media intelligence tool called Clipbyte can come handy, say the BSE-listed media monitoring agency Esha Media Research. The tool allows companies to facilitate rumour verification and respond to the exchange with concrete details and thus safeguard their brand and comprehending investor sentiment.
It may be recalled that since 1 June last year when rumour verification rules were made applicable, there have been around 170 instances or more as per stock exchange disclosures when these norms were triggered. These norms, which were so far applicable to the top 100 companies, have been extended to the next 150 companies who will have to keep a close watch on material price movement of their stocks from 1 December 2024 onwards. The first circular from Sebi was issued in January 2024 and the next in May 2024.
While companies need to have a robust in-house framework on leakages of unpublished price sensitive information, Clipbyte’s monitoring services helps keep a company’s compliance team prepared and equipped with data and insights to navigate the dynamic media landscape with complete nuggets of the coverage on the subject, says an Esha Media press release..
“Our system detects and evaluates the impact of rumors, helping you track and differentiate between market noise, significant events and its impact on price by providing real-time data, alerts, and insights, keeping you informed of any significant changes as they happen,” said Esha Media Research founder Raman Iyer.
Esha’s stock market vigilance service also offers conversation impact analysis. Companies can track the influence of market conversations on stock prices.Its research time helps analyse social media and broadcast news outlets to help you understand the potential impact on price.
Additionally, real-time market updates received minute by minute from market open to close allow the platform to provide real-time data, alerts, and insights, keeping companies informed of any significant changes as they happen.
In this fast paced corporate world, media monitoring services offer a competitive edge and prevent public relations disasters by keeping managements informed and responding quickly before issue emerge and escalate beyond repair, Iyer said.
As per Sebi norms, a company has to confirm, deny or clarify the rumour within 24 hours once any material price movement occurs based on gossip that appears in mainstream media.
With that kind of a deadline, any tool that can bring down response time should be in the consideration set, believes Iyer.
True, Raman, but hopefully the corporate managements are listening and believing too.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
