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Stewart, NBC sign distribution agreement for new series
MUMBAI: Martha Stewart Living Omnimedia, Inc. and NBC Universal Domestic Television Distribution today announced a multi-year distribution agreement that will bring Stewart back to television stations in a new nationally syndicated daily series starting in 2005.
The program has been sold to NBC-owned and operated stations, covering more than 30 per cent of the nation. The joint announcement was made today by MSO president and CEO Susan Lyne and NBC Universal Television Group president Jeff Zucker.
Producer of The Apprentice and The Contender Mark Burnett, will be the executive produce of the new daily Stewart television series. In September, MSO announced that it would collaborate with Burnett on new television programming opportunities. This is the first of these programs.
The hour-long show will be taped live with a studio audience and feature a new programming format that allows audience members and special guests to participate and interact with Stewart. Viewers will learn new ways to enhance their lives as audience members and even celebrity guests help Stewart unveil great ideas and new projects — from cooking and entertaining, to decorating and home renovating, and more. The segments will be engaging, illuminating and fun, appealing to a broad audience of viewers.
“This is the first of several new initiatives at MSO that will have positive implications across the entire spectrum of our business,” Lyne said. “The new format should appeal to Martha’s loyal core audience, as well as a new generation of viewers interested in home and lifestyle. We are especially pleased to be teaming with NBC Universal Domestic Television Distribution and Mark Burnett. Mark’s ideas for reshaping Martha’s show have excited everyone at MSO, and the support of NBC’s syndication arm will guarantee the program a broad national platform.”
“I have known Martha since her days on Today and am thrilled to have her back in the NBC Universal family,” said Zucker. “Martha is a proven winner across all media. The power of the brand is stronger than ever and a terrific addition to the NBC Universal Distribution portfolio. Martha is an incredibly appealing and engaging talent with an enormously loyal following. We look forward to working with Martha, Susan Lyne and Mark Burnett to bring the new program to millions of viewers next year.”
“Martha has incredible value and enduring appeal. As the arbiter of taste, Martha teaches people in a practical, helpful manner how to include style in everyday living. Our new show will build on this Emmy-award-winning formula by incorporating more interaction, accessibility, vibrancy, and most importantly, humor. Together, I know we can create a show that breaks new ground in daytime, and bring new viewers to Martha’s already strong base,” said Burnett.
“The powerful brand recognition and the promise of high-quality programming will greatly appeal to local broadcasters. The program will provide many opportunities for both national and local advertisers. We anticipate a broad and successful distribution effort,” stated NBC Universal Domestic Television Distribution president Barry Wallach. “I worked with Martha in the early days of her TV career, so it is personally very rewarding to be partnering once again with Martha and her terrific team.”
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Goafest 2026 registrations now open at early bird rates
South Asia’s top advertising festival returns to Goa in May with fresh ideas and big conversations.
MUMBAI: Goafest is back and this time it’s not just calling for entries, it’s calling for everyone who wants to stay ahead of the creative curve. Delegate registrations for the 19th edition of Goafest, South Asia’s premier festival celebrating creativity and advertising excellence, are now open. Early Bird rates are available until 30 April 2026. The festival will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon. It promises a dynamic line-up of keynote speakers, panel discussions, workshops and networking opportunities designed to spark fresh perspectives and meaningful industry connections.
Advertising Agencies Association of India (AAAI) president Srinivasan K. Swamy said, “Goafest continues to be a defining platform for the advertising and marketing community, bringing together diverse voices from across the ecosystem.”
Goafest 2026 co-chairman of the organising committee Mohit Joshi added, “Each year, Goafest creates an environment that encourages collaboration and connection across the industry.”
Goafest is co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). The event has established itself as one of the most anticipated gatherings in the advertising and marketing calendar, offering professionals a space to exchange ideas, learn from leaders and celebrate outstanding work.
In the fast-moving world of creativity, where trends change faster than campaign deadlines, Goafest remains the annual pit-stop where the industry catches its breath, swaps stories and leaves inspired ready to create the next big idea.
