Ad Campaigns
StayUncle opens hotel rooms for LGBTQ
MUMBAI: Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.
To reach out to the masses and spread awareness about the problem StayUncle created an ad, which showcased a gay couple walking into a hotel to book a room and how people around judge them. Stay Uncle raised a question to most of the Indian brands about their stance on the rights of the LGBTQ community.
Stay Uncle’s unique initiative was not limited to releasing an online ad but their unique marketing tactic pulled in a lot of brands to come out and speak on the rights of the LGBTQ community, though most of them were silent.
Brands celebrated scrapping of article 377 with a lot of enthusiasm but it is now that we can actually see something happening on-ground.
Twitteratis picked up this unique initiative and in return they also started asking questions to different brands on the ongoing topic.
Stay Uncle co-founder and CMO Blaze Arizanov says, “We all had opinions while the article 377 made an exit, but we at Stay Uncle took this a little more seriously and introduced same sex friendly hotels for the LGBTQ community. The idea of the entire campaign was to launch the Ad in a unique way so that most of the brands come out in full support for the community not just limited to having opinions but deeds too.”
The campaign was planned and executed by Buzzoka, India’s leading Influencer marketing company. Buzzoka CEO Ashutosh Harbola adds, “It is always a pleasure to work with Stay Uncle and the team as their initiatives are path breaking and allows us to justify our creative flair as an organisation.”
Stay Uncle has been a disruptor in the marketing sphere with bringing out of the box marketing ideas for launching their products. One of their previous campaigns, which had a Fake Online Website (www.staylaid.com) to book girls online, went viral and gave a very strong message to the users.
The entire campaign went viral on Twitter and saw over 15,000 conversations floating with a reach of over 20 Million.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
