MAM
Statiq powers up local EV push across Chandigarh, Kerala, and Bengaluru
MUMBAI: Statiq, has unveiled a dynamic hyperlocal campaign across Chandigarh, Kerala, and Bengaluru. This city-focused initiative is designed to strengthen local engagement, boost app usage, and enhance Statiq’s presence as India’s most accessible and trusted EV charging solution.
With over 8,000 chargers across the country, Statiq continues to expand its infrastructure and simplify EV access through its unified app. This new campaign blends on-ground activations, digital promotions, regional influencer content, and mass media outreach to create a city-specific impact that resonates with local EV users.
Statiq founder & CEO Akshit Bansal said, “EV adoption in India is no longer restricted to Tier-one metros. Real change is happening at the hyperlocal level in residential neighbourhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning we’re excited to take this momentum to more cities in the coming months.”
Kerala and Bengaluru alone now host over 400 and 600 public Statiq chargers, respectively. The campaign highlights these figures through targeted local storytelling and incentivises new app users with promo codes KRL200, CHD150, and BLR100 offering wallet credits for first-time downloads.
To connect with varied audiences, Statiq is working with regional influencers to deliver city-specific EV stories in local languages. The campaign also includes print and radio tie-ups to reach non-digital audiences, particularly first-time EV adopters.
App-based notifications, Whatsapp broadcasts, and real-time digital ads on platforms like Meta and Google are being used to reach lapsed users and create visibility. Additionally, community activations and physical stalls are showcasing the app’s ease of use and seamless charger access.
This campaign follows Statiq’s recent ‘One Country, One App, All EV Chargers’ initiative, aimed at consolidating India’s fragmented charging landscape into a single, user-friendly experience.
By weaving together technology, regional relevance, and user-first design, Statiq is further accelerating India’s journey towards sustainable and inclusive mobility one city at a time.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
