MAM
Star’s Hoon appointed Zee V-P ad sales for Mumbai & Delhi
MUMBAI: The ad sales team at Zee is falling into place. The most recent addition being Star India hand Simran Hoon, who has joined Zee Telefilms as vice president network sales heading the Mumbai and Delhi markets. Hoon will primarily be interfacing with Group M and Madison Media.
Speaking to Indiantelevision.com on the appointment, Zee all India network sales head Joy Chakraborthy says, “Simran has an immense amount of exposure in ad sales. Apart from having a proven track record, she is also one of the senior most ad sales professionals in Delhi who commands great credibility.”
Hoon was earlier with Star India for five years. Her last position held at Star was vice president North India StarOne and Star Gold. It needs noting however, that Hoon has worked across all the channels of the network, Star Plus being her longest stint.
“This is a great opportunity as Zee is definitely going to be a network to watch out for. Also, there is a great team in place and the exposure is going to be tremendous,” says Hoon of her new assignment.
Prior to Star India, Hoon was with Sony Entertainment Television India for five years in ad sales.
More appointments are expected from the Zee stable in the coming days so stay tuned.
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
