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Starcom’s Performics.Convonix becomes digital & SEO partner of Jeep India
MUMBAI: Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.
Sarfaraz Khimani, Co-CEO, Performics.Convonix, says,” This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”
Rahul Pansare, Head of Marketing, FCA India response to the SEO mandate was, “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information today and SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”
Jeep India, part of the Fiat Chrysler Automobiles (FCA) India portfolio, officially entered in the India market in August 2016 with the three global icons as part of the product range i.e. the legendary Jeep Wrangler Unlimited, the Jeep Grand Cherokee & the Jeep Grand Cherokee SRT.
FCA India Automobiles Pvt Ltd is a wholly-owned subsidiary of Italian-American auto maker Fiat Chrysler Automobiles (FCA). The Compass is the first model from the Jeep range to be produced in India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
