MAM
Starcom wins LVMH media account
MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other media agencies, Starcom MediaVest Delhi bagged the account and it is now ready to spearhead their launch in India.
The Paris-based LVMH, one of the world’s leading luxury product groups, recently launched its watch & jewellery division in India. TAG Heuer and Christian Dior, two of the group’s star brands, will herald their entry into the country, said to be an extremely important and promising market for them, an official release states.
“We are thrilled and proud to be associated with LVMH. Starcom will handle all the brands under the W&J division: Christian Dior, TAG Heuer, Ebel and Zenith. The product category is still unexplored in our country and therefore our work will be extremely challenging. We cannot rely on past examples – we will have to create them. India is a key market for LVMH and our strategies coupled with their excellent team will ensure that India retains its priority and develops strongly in the coming years,” the release quoted Andrey Purushottam, managing director, Starcom MediaVest India, as saying.
“One of my key responsibilities is to spearhead our Delhi operations,” Ravi Moorthy, media director, Starcom MediaVest Mumbai. “Delhi is an exciting market and our recent big wins show the faith the clients have reposed in us in the face of established competition. Starcom has begun investing strongly in Delhi in terms of people and systems. As is our norm in a people’s business, we are going through a rigorous process in setting up a strong team at Delhi.”
Gilles Mangin, general manager LVMH Watch & Jewellery India, confirmed that “India will be an important pillar for the Watch & Jewellery business in the near future, so we needed to choose our media partner very carefully. Starcom showed the best understanding of the product category – luxury watches – which is not a sector widely advertised in India and needs careful analysis to avoid wastage. They also demonstrated professionalism and reactivity. Moreover, the W&J division will be the first one to advertise in India.”
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
