MAM
Starcom MediaVest seals a data deal with Acxiom
MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.
The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.
The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
However, the deal isn’t exclusive and Starcom can test system with other companies as well.
The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.
The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.
MAM
Hinduja Leyland Finance partners with Honda Motorcycle & Scooter India
NBFC and two-wheeler giant team up to make financing smoother across India.
MUMBAI: Hinduja Leyland Finance has just revved up a promising partnership because when wheels meet wallets, even the potholes start smiling. Hinduja Leyland Finance Ltd (HLF), a leading vehicle financing NBFC under the Hinduja Group, has entered into a strategic collaboration with Honda Motorcycle & Scooter India (HMSI). The partnership will offer customised financing solutions across Honda’s range of motorcycles and scooters, aiming to deliver a seamless purchase experience with transparent, swift and flexible loan options.
With its strong presence in both urban and rural markets and an extensive branch network, HLF brings deep expertise in two-wheeler financing and customer-centric solutions. The tie-up is expected to enhance accessibility to mobility, particularly in high-growth and emerging markets.
Hinduja Leyland Finance MD & CEO Sachin Pillai said, “This MoU marks a significant step in strengthening our market presence and expanding our reach across key markets. We expect this collaboration will play an important role in driving responsible growth and supporting the evolving mobility needs across the country.”
Honda Motorcycle & Scooter India director of sales and marketing Mutsuo Usui added, “This partnership reflects our focus on improving access to mobility by making financing simpler and more inclusive.”
The collaboration underscores both organisations’ commitment to accelerating two-wheeler penetration in India while delivering enhanced value and convenience to customers.
In the world of two-wheelers, where every journey begins with a dream and a down payment, Hinduja Leyland Finance and Honda have just made sure the road to ownership feels a little less bumpy and a lot more exciting.
