MAM
#StarbucksCelebratesMoms with a special dedication this International Mother’s Day
MUMBAI: Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers. With an aim to reciprocate the affection and unconditional love of a mother, Starbucks devised a heart-warming social media campaign by virtually replicating its iconic in-store experience to honour mothers and make them feel special on the occasion of International Mother’s Day.
As an extension to its successful digital campaign #ReconnectwithStarbucks, Starbucks brought alive its unique coffeehouse ritual of partners calling out the customer’s order by urging its fans to share their mother’s favourite Starbucks beverage along with a reason why Starbucks is so special to them. The Instagram entries received a sweet surprise from the brand’s partners in the form of a personalised video message calling out the customer’s mother’s name with their favourite beverage and wishing them `Happy Mother’s Day`. Once again it was a great way for the brand to stay connected with its customers on this special occasion bringing alive a cherished offline ritual, online. The campaign was conceptualised and executed by WATConsult.
Commenting on this initiative, Tata Starbucks Head of marketing digital loyalty and PR Deepa Krishnan said, “At Tata Starbucks, we constantly endeavour to curate personalised and immersive experiences for our customers which in-turn strengthens our bond with them. This mother’s day, we wanted to express gratitude towards all the strong and beautiful mothers for being a part of our family.”
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Brands
Raymond unveils Chairman’s Collection luxury store in Bandra
New 11,000 sq ft flagship redefines menswear retail with couture experience.
MUMBAI: Raymond has just raised the bar for luxury shopping in India by turning a store into a full-blown sartorial journey. The iconic menswear brand has launched its Chairman’s Collection flagship store in the heart of Bandra, Mumbai. Spanning over 11,000 square feet across two levels, the stunning space opened on the weekend of 10 April and offers a bold, immersive experience that blends fine menswear, evolved design, and exceptional craftsmanship.
Drawing inspiration from Renaissance and Baroque aesthetics with a contemporary European sensibility, the store is rooted in Indian craftsmanship while reflecting a distinctly global identity. It is divided into three distinct worlds:
- Modern Opulence – Casual Couture: Elevated casualwear featuring printed silk shirts, embroidered denim, and statement separates.
- Power Dressing – Contemporary Heirlooms: Exquisite suits in world-class fabrics, embellished jackets, and Indo-Western silhouettes.
- Art, Heritage & Experimentation – Indian Renaissance: Artisanal garments combining Renaissance-inspired prints with traditional techniques like zardozi and hand embroidery.
Beyond apparel, the store offers fine jewellery (including lab-grown diamonds), curated fragrances, and luxury watches, creating a holistic luxury destination. The experience is appointment-led, ensuring personalised service including bespoke tailoring and styling.
Raymond Lifestyle Limited, CEO Satyaki Ghosh said, “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. This is a logical brand evolution towards launching a first-of-its-kind couture experience in India.”
The store also features gallery-style displays, a refined tailoring zone, and curated collectibles, including Formula 1-inspired models and Art Deco pieces, reflecting the Chairman’s passion for automobiles and fine art.
In a market increasingly hungry for meaningful luxury, Raymond has moved beyond traditional retail to create a space that doesn’t just dress a man, it defines his lifestyle. With the Chairman’s Collection, the brand is proving that true luxury in India is no longer just about what you wear, but how you experience it.
This new flagship is more than a store, it’s a statement that Indian luxury has arrived, and it’s dressed to impress.
