Brands
Starbucks & New Era launch a new collection in India
Mumbai: Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks x New Era collection in select stores across India. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.
Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection combines sophistication with spontaneity. With sleek monogram designs, the vibrant lineup of Starbucks drinkware and lifestyle merchandise encourages customers to express their unique style with confidence.
Starting on 13 August for a limited time, the collection will be available at select Starbucks stores in India, while supplies last.
Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.
Coffee and fashion lovers in India can deck out in three classic merchandise options while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.
Fans and fashion lovers can look forward to this limited-edition collection, starting at Rs 2500.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
