Brands
Starbucks India launches protein cold foam with SuperYou
Starbucks India is stirring wellness straight into the cup. The coffee chain has partnered with SuperYou to launch Protein Cold Foam across its stores in India, giving customers a new way to add protein to their favourite cold beverages without disrupting daily coffee rituals. The move taps into a growing appetite for functional foods that feel familiar, flexible and indulgent.
The Protein Cold Foam is made using SuperYou’s yeast-based protein, developed through biofermentation technology. Light on digestion and low in calories, it is designed to blend seamlessly with Starbucks’ iced drinks, adding 11 to 18 grams of protein depending on cup size. Customers can choose from chocolate, banana or vanilla flavours, with zero-sugar options also available.
The limited-edition menu includes a Cold Brew with Chocolate Protein Cold Foam, a Caramel Frappuccino finished with banana protein cold foam, and an Iced Latte topped with vanilla protein cold foam. Beyond the curated drinks, the protein foam can be added to a wide range of cold beverages, from iced americanos to Frappuccinos, reinforcing Starbucks’ push for customisation.
The launch reflects a broader shift in how consumers approach health—less about extremes, more about everyday gains. Sushant Dash, ceo, Tata Starbucks, said the idea was to integrate protein into existing habits rather than ask customers to change them. Partnering with SuperYou, he added, allows Starbucks to deliver functionality without sacrificing comfort or taste.
For SuperYou, the collaboration marks a step towards mainstreaming protein consumption. Nikunj Biyani, co-founder, said coffee is one of India’s most entrenched daily rituals, and the partnership brings both scale and trust to the brand’s ambition of making protein part of everyday life.
Available now across Starbucks outlets nationwide, Protein Cold Foam signals where the coffee business is heading: flavour-first, function-forward, and firmly embedded in the rhythms of daily life. Coffee, it seems, is no longer just a caffeine fix—it’s becoming a lifestyle upgrade.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
