Brands
Starbucks India launches protein cold foam with SuperYou
Starbucks India is stirring wellness straight into the cup. The coffee chain has partnered with SuperYou to launch Protein Cold Foam across its stores in India, giving customers a new way to add protein to their favourite cold beverages without disrupting daily coffee rituals. The move taps into a growing appetite for functional foods that feel familiar, flexible and indulgent.
The Protein Cold Foam is made using SuperYou’s yeast-based protein, developed through biofermentation technology. Light on digestion and low in calories, it is designed to blend seamlessly with Starbucks’ iced drinks, adding 11 to 18 grams of protein depending on cup size. Customers can choose from chocolate, banana or vanilla flavours, with zero-sugar options also available.
The limited-edition menu includes a Cold Brew with Chocolate Protein Cold Foam, a Caramel Frappuccino finished with banana protein cold foam, and an Iced Latte topped with vanilla protein cold foam. Beyond the curated drinks, the protein foam can be added to a wide range of cold beverages, from iced americanos to Frappuccinos, reinforcing Starbucks’ push for customisation.
The launch reflects a broader shift in how consumers approach health—less about extremes, more about everyday gains. Sushant Dash, ceo, Tata Starbucks, said the idea was to integrate protein into existing habits rather than ask customers to change them. Partnering with SuperYou, he added, allows Starbucks to deliver functionality without sacrificing comfort or taste.
For SuperYou, the collaboration marks a step towards mainstreaming protein consumption. Nikunj Biyani, co-founder, said coffee is one of India’s most entrenched daily rituals, and the partnership brings both scale and trust to the brand’s ambition of making protein part of everyday life.
Available now across Starbucks outlets nationwide, Protein Cold Foam signals where the coffee business is heading: flavour-first, function-forward, and firmly embedded in the rhythms of daily life. Coffee, it seems, is no longer just a caffeine fix—it’s becoming a lifestyle upgrade.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
