MAM
Starbucks and Flipkart’s ‘brew-lliant’ Twitter exchange
NEW DELHI: ‘What’s brewing between Starbucks and Flipkart?,’ Twitterati were left wondering as the two brands Twitter handles engaged in a fun, punny back-and-forth this week.
Their conversation revolved around a recent tie-up that makes Starbucks merchandise available on the e-commerce giant’s portal. It started with Starbucks inviting Flipkart to “flip your cart in my direction. I have some stuff I think you'll enjoy!"
Flipkart responded enthusiastically in a manner befitting its credentials as an online shopping platform: "You've e-comm to the right guy! Aisle be right there!"
The repartee continued as Starbucks promised to fill Flipkart with " fa-brew-lousness", to which the platform replied, "Send 'em over, bud. I'll make some room on my shelves for your merchandise."
"Knew I could count on you! You're brew-lliant, mate," gushed the popular coffee-store chain. Clearly, their relationship is "a latte fun" and they share a "mug-nificent friendship."
This witty exchange followed after Tata Starbucks announced last month that its range of signature merchandise would be available on Flipkart. The e-tailer will now deliver Starbucks and coffee brewing equipment from its platform.
The announcement created a buzz among Starbucks lovers, and now this cheeky banter on Twitter has them looking forward to the tie-up even more.
Tata Starbucks CEO Navin Gurnaney had said that the partnership would allow them to "connect with customers in more ways than ever through premium, curated Starbucks merchandise and a convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores."
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
