MAM
Starbucks and Flipkart’s ‘brew-lliant’ Twitter exchange
NEW DELHI: ‘What’s brewing between Starbucks and Flipkart?,’ Twitterati were left wondering as the two brands Twitter handles engaged in a fun, punny back-and-forth this week.
Their conversation revolved around a recent tie-up that makes Starbucks merchandise available on the e-commerce giant’s portal. It started with Starbucks inviting Flipkart to “flip your cart in my direction. I have some stuff I think you'll enjoy!"
Flipkart responded enthusiastically in a manner befitting its credentials as an online shopping platform: "You've e-comm to the right guy! Aisle be right there!"
The repartee continued as Starbucks promised to fill Flipkart with " fa-brew-lousness", to which the platform replied, "Send 'em over, bud. I'll make some room on my shelves for your merchandise."
"Knew I could count on you! You're brew-lliant, mate," gushed the popular coffee-store chain. Clearly, their relationship is "a latte fun" and they share a "mug-nificent friendship."
This witty exchange followed after Tata Starbucks announced last month that its range of signature merchandise would be available on Flipkart. The e-tailer will now deliver Starbucks and coffee brewing equipment from its platform.
The announcement created a buzz among Starbucks lovers, and now this cheeky banter on Twitter has them looking forward to the tie-up even more.
Tata Starbucks CEO Navin Gurnaney had said that the partnership would allow them to "connect with customers in more ways than ever through premium, curated Starbucks merchandise and a convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores."
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
