MAM
Star Sports ropes in Anil Kapoor, Jaaved Jaaferi to campaign for #IndVsAus
MUMBAI: Star Sports has roped in the Bollywood actors Anil Kapoor and Jaaved Jaaferi for the upcoming Paytm India Vs Australia ODI Series campaign that begins on 14 January 2020.
According to a press statement, the campaign has been conceptualised by the in-house creative team at Star Sports, depicts the two actors as friends, who live in India and Australia respectively.
The actors would be seen taking a dig at each other for the upcoming clash between the two cricketing rivals and supporters of opposing teams, the release said.
Ahead of the campaign to go on air, Jaaved Jaaferi nudged Anil Kapoor with a nostalgic Tweet that read “Pehle humne jung ki, phir total dhamaal – ab aa rahe hain phirse dikhaane apna kamaal! Anil Kapoor bhai, bach ke rehna, it’s going to be the #BattleofEquals this time.”
Pehle humne jung ki, phir total dhamaal – ab aa rahe hain phirse dikhaane apna kamaal! @AnilKapoor bhai, bach ke rehna, it's going to be the #BattleOfEquals this time.
— Jaaved Jaaferi (@jaavedjaaferi) December 29, 2019
Anil Kapoor was quick to respond with a comeback that read, “#BattleofEquals toh hoga Javed Jaaferi, par film mein ‘Hero’ ek hi hota hai, aur jeet ussi ki hoti hai! So watch out”
#BattleOfEquals toh hoga @jaavedjaaferi bhai, par har film mein 'Hero' ek hi hota hai, aur jeet ussi ki hoti hai!
So, watch out! https://t.co/dvWs3BbCKb— Anil Kapoor (@AnilKapoor) December 29, 2019
The Paytm India vs Australia ODI series will consist of three ODI’s starting 14 January 2020 and will be broadcast exclusively on the Star Sports Network and Hotstar. The two rivals are keen on starting the new decade of their rivalry with another eventful series.
The series will also see the clash of two in-form bowlers in Jasprit Bumrah and Pat Cummins as the world’s two best bowlers jostle for supremacy in what seems like #BattleOfEquals.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
