MAM
Star Sports launches UTT campaign with promo featuring top paddlers
MUMBAI: Star Sports has launched a unique marketing campaign to build a base for its maiden season of Ultimate Table Tennis(UTT) starting 13 July.
Star Sports has launched a promo of the campaign, planned around the central thought, which is: ‘See Champions, Be Champions’. Created by Star Sports’ creative communications team, the channel has plans to shoot 3–4 more thematic films around the same idea.
The promo, which took two days to shoot, is featuring two of the well-known Indian paddlers — Sanil Shetty and A Amalraj, who are playing for a point. Set in a room, the promo in which a man makes the ball float over air pressure of a hair dryer, and another hits the ball floating with a different ball — depicting their interest in the game. So, they decide to watch a table-tennis game featuring the two paddlers.
Shetty and Amalraj are playing well, followed by a nice drop by Amalraj, but Shetty comes up with the unexpected shot getting the point to his tally. The promo concludes with the voiceover: ‘See Champions, Be Champions’.
Star Sports airing its first UTT TVC and video on Star Sports as well as on its Facebook page. The first edition of UTT, which will be under way till 30 July, will see some of the world’s best table-tennis players playing in different Indian cities. A total of 48 paddlers will be a part of UTT with an equal number of Indian & foreign players.
On the campaign, a Star Sports spokesperson told Indiantelevision.com: “The campaign and multiple renditions of the same creative thought will be used to build the awareness and heighten anticipation for the league. Table Tennis is a familiar sport in the country. However, this world-class sport is witnessed by only a few. The central thought of the campaign is to leverage the familiarity of table tennis, and showcase the sport in a new light. The campaign highlights the extraordinary skill which international players possess. The creative, therefore, is an invite to fans to check out this simple, familiar, enjoyable sport in a way we have not seen before. The focus is on the precision and skill in a familiar, ‘slice of life’ context.”
The six franchises playing in the series are — Oilmax-Stag Yoddhas, Maharashtra United, RP-SG Mavericks, Dabang Smashers TTC, iProspect Challengers, BaySide Spinners TTC. Unlike other major sporting leagues being run in the country like IPL and ISL, UTT will have club-based franchises rather than city-based franchises.
“Ultimate Table Tennis rediscovers the fervor for the sport in a refreshing way. It aims at showcasing Table tennis as a skill sport and break the stereotype of being a recreational sport. Through the edgy concept and striking visuals, the film celebrates the proficiency and specialised skill of table tennis players, and inspires fans to enhance their skill level by witnessing the table tennis champs. More importantly,it gives fans a flavour of the dynamic, nail-biting action that they can expect from the upcoming world-class table tennis tournament. Primarily the target audience is everyone who has played or witnessed table tennis in their surroundings, the spokesperson added.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
