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Star Sports launches Hero U-17 Women’s Championship Campaign #GroundsKnowNoGender
The Hero U-17 Women’s Championship 2019, organized by Football Sports Development Limited will get underway from Monday, November 11, 2019 in Kalyani, West Bengal. The tournament was announced earlier this year by FSDL Chairperson Smt Nita Mukesh Ambani while addressing the Indian Super League (ISL) club owners' meet, which was also attended by All India Football Federation (AIFF) President Praful Patel.
Aimed at helping India select its players for the 2020 FIFA U-17 Women’s World Cup, to be held in the country, the 7-day tournament will have 4 teams competing against each other. The four-teams – Panthers, Tigresses, Lionesses and Cheetahs, will face each other once in a round robin format. A total of 73 players will be pitted against each other as part of the 4 teams, with each team having a 5-member support staff consisting of a Head Coach, Asst Coach, GK Coach, Physio and Team Manager. Coached by India’s national U-19 women’s team coach, Alex Ambrose, the Lionesses will certainly pose a threat to the other teams along with a great learning experience. However, basis sheer prowess on paper, Cheetahs are expected to be boosted by Indian football legend and Arjuna Awardee, Oinam Bembem Devi. There will be no lack of experience and expertise as Tigresses and Panthers will be coached by former U-14 women’s team coach Priya and former India national team member Subhash Chakraborty. Organised under the aegis of the All India Football Federation, the tournament final will be played between the top 2 sides on Sunday, November 17, in Kalyani.
Football Sports Development Limited (FSDL) along with Star Sports, India’s leading sports broadcaster has also launched the campaign #GroundsKnowNoGender for the tournament. The campaign for Hero U-17 Women’s Championship looks to build interest in women’s football in the country as a build up to the 2020 FIFA U-17 Women's World Cup scheduled in India. The new TVC on Hero U17 women’s fo
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Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
