Ad Campaigns
Star reignites ‘World Cupwali feeling’
MUMBAI: Star Sports has kicked off its campaign for the ICC Champions Trophy’ 17 with a TVC featuring India’s World Cup’11 winning moment. The tournament, which will see the top eight ICC ranked ODI teams battle it out to become the ultimate champion, promises to be an action-packed affair.
The film opens with the photo of former Indian captain, MS Dhoni, posing with the ICC World Cup trophy in front of the Gateway of India. The film moves in reverse, starting from the celebrations being done by the fans and the players just after India won the ICC World Cup in 2011, to the most iconic shot of ICC World Cup 2011 – MSD’s winning six in the Final at Wankhede stadium. The film ends with a voiceover along with the shot of current Indian captain, Virat Kohli. The voiceover states that fans will get to experience the same ‘World Cup wali feeling’ as ‘World Cup of Champions’ is about to come.
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait. The ICC Champions Trophy will be another opportunity for fans to rally behind and cheer for the Indian team which is scaling new heights with every series.
The creative is based on the idea that for an Indian cricket fan, the feeling of winning the World Cup is unparalleled. The fans last experienced this in the ICC World Cup 2011. ICC Champions Trophy’17, World Cup of Champions, promises to bring back the same feeling in 2017.
The TVC went on-air on 26 January , 2017 during the TV premiere of MS Dhoni: The Untold Story on Star Plus and during the Ind v Eng T20I on Star Spots. The TVC is digitally available on Star Sports’ social media pages.
ICC Champions Trophy’17, which will be Virat Kohli’s first major ICC tournament as the captain of Indian team, is scheduled to be held in England and Wales between 1 and 18 June. India, who won the last edition played in 2013, will start their title defense against Pakistan. The much anticipated India vs Pakistan clash is scheduled to be played on 4 June, 2017
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