MAM
Star Plus bounces back, Zee TV in 2nd position
MUMBAI: Star Plus bounced back to the top position among Hindi general entertainment channels (GECs) in the penultimate week of 2012. It was at number two position in the previous two weeks, with the top slot occupied by Colors.
In week 51, as per TAM Media Research data for C&S 4+, sourced from Hindi GECs, Star Plus maintained status quo in terms of ratings with 231 GRPs. Its shows like ‘Saathiya Saath Nibhana‘ (5.1 TVR), ‘Yeh Rishta Kya Kehlata Hai‘ (4.6 TVR) and ‘Pyar Ka Dard‘ (3.8 TVR) have seen marginal rise in ratings while others like ‘Diya Aur Bati Hum‘ (4.4 TVR), and ‘Ek Hazarome Meri Behena hai‘ (1.7 TVR) have seen a slight dip.
Star Plus could see a spike in viewership next week as it is all set to launch its popular celebrity dance show ‘Nach Baliye‘ on 29 December.
Following Star Plus is Zee TV that added 35 GRPs to its last week‘s tally to register 226 GRPs. The channel had aired Mahasangam (mega episodes) combining two of its daily soaps ‘Sapne Suhane Ladakpan Ke‘ and ‘Rab se Sona Ishq‘ from 17 December to 21 December.
The two shows on Zee TV collectively ran for an hour every day and clocked an average of 4.5 TVR in the week ended 22 December. Zee TV‘s fiction properties like fear Files (2.3 TVR), ‘Pavitra Rishta‘ (3.8 TVR) and ‘Hitler Didi‘ (3.1 TVR) have seen a rise in viewership.
Taking the number three position among Hindi GECs in week 51 is Colors with 223 GRPs (previous week 239). The channel had launched ‘Jai Jag Janani Maa Durga‘ in the 7 pm slot that debuted with 1.6 TVR on 17 December. The fall in viewership of the channel in week 51 can be attributed to the high-points in the shows like ‘Balika Vadhu‘ and ‘Madhubala‘ in earlier weeks. The two shows had ratings of 4.8 TVR (previous week 5.8) and 3.9 TVR (previous week 4 TVR) respectively in week 51. The other shows of the channel too saw a marginal dip in viewership, while reality show ‘Bigg Boss‘ continues to average 2.5 TVR as in the previous week.
Sony Entertainment Television lost nine GRPs compared to Week 50 to notch 193 GRPs. ‘Kaun Banega Crorepati‘ continues to gain traction as it rated 3.4 TVR. The channel‘s crime-based properties ‘C.I.D‘ (3.4 TVR) and ‘Crime Patrol‘ (2.7 TVR) too continue to garner viewership. However, its shows ‘Adaalat‘ (1.9 TVR), ‘Kya Hua tera Vaada‘ (1.5 TVR) lost eyeballs. Comedy Circus saw increase in numbers as it ended the week with 3.1 TVR (previous week 2.5).
Next in the ranking is Life OK, which saw addition of 15 GRPs to its previous week‘s tally to record 144 GRPs in week 51. The channel had aired the maha-episode of Mahadev on 16 December that gave the show the spike.
Sab, the second GEC from Sony, is just a GRP behind Life OK with 143 GRPs (last week 140).
Sahara One ended the week with 24 GRPs (last week 23).
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
