MAM
Star India seeks 2002 Grammy Awards sponsors
MUMBAI:The Grammy Awards are back. And they will be airing once again on the Star Network’s English language channel, Star World, and music service Channel [v] come 28 February, 6:30 am-9:30 am. Star India is looking for partners for what is being pegged as the world’s biggest music awards show. On offer are four associate sponsorships for Star World for Rs 1.5 million a piece while the presenting sponsor will have to shell out Rs 2.5 million. The Channel [V] deal relates to three associate sponsorships (Rs 1.74 million each) and a single presenting sponsor (Rs 2.49 million).
The 44th edition of the annual awards features 28 musical genres, ranging from pop and gospel to reggae to polka.This year’s new category entrant is Best Rap-Sung Collaboration taking the total number of awards to be handed out to 101.
Attendees will include the biggest bands in the world like U2 and Aerosmith, the man himself, Bob Dylan and current favourites like Nelly Furtado, Janet Jackson, ‘Nsync and Alicia Keyes. Among the frontrunners for the awards this year include U2 (eight nominations, including album of the year), India Arie (seven nominations), Alicia Keys (six nominations), Pierre Boulez (six nominations), Alison Krauss, Brian McKnight and Outkast (each with five nominations), and T Bone Burnett, Nelly Furtado, Train, Steven Tyler and Lucinda Williams (four nominations each).
The show will have repeats on the same day at 5:30 pm and on Sunday 3 March at – 11:30am on Star World while the repeats on Channel [V] will be on 1 March at 11 pm and Saturday 2 March at 5 pm.
The pitch that the Star Network is making to advertisers: “Associate your brand with the music industry’s biggest and most respected awards show and Target up-market English speaking viewers across India.”
Will advertisers bite?
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
