MAM
Stanford University to do case study on Mobile2win
MUMBAI: Mobile2win, the mobile marketing and consumer content company has been chosen by the prestigious Stanford University for a case study on mobile marketing.
According to an official release, the case study appears on the www.stanford.edu website and examines how mobile2win develops innovative mobile marketing campaigns for its clients deploying its expert understanding of this niche but rapidly growing marketing medium.
The case study examines real life brand marketing problems and scenarios for Fortune 500 brands and the solutions and thinking that Mobile2win brings to the table. The release also adds that the study has several cases of leading brands including Coke, McDonalds, Frito Lays among others.
Mobile2win board member and founder of c2win Alok Kejriwal says, ” It’s a great achievement for us! Imagine an under three-year-old start up being used as case study material by Stanford University.
” M2W has been able to demonstrate leadership in its business domain in India and China – the worlds most populous, complex and fastest growing regions, and that is no mean feat. This is a very encouraging sign to India start ups who can be used as showcase examples in their own fields beyond the typical software domain that we are famous for.”
Mobile2win head of solutions Ranjit Singh says, “ Mobile marketing provides real, measurable benefits to brand marketers. Over 200 campaigns for nearly 100 brands created by us in two countries confirm this. The Stanford case study is another example that demonstrates the cutting edge, world class intellectual property that Mobile2win is creating in the emerging field of Interactive Marketing focused on the mobile consumer.”
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
