MAM
StanChart introduces Marathon credit card
MUMBAI: The Standard Chartered Bank, in association with Visa International, has introduced ‘Marathon’ credit card to celebrate the spirit of the Standard Chartered Mumbai Marathon.
Standard Chartered Bank India consumer bank head Murali M Natrajan said, “The response that we have received for the Marathon was phenomenal and overwhelming, which is indicative of an increased awareness and keenness about fitness. We at Standard Chartered recognised this trend and have come up with a customer oriented offer. It takes not just the spirit Marathon further, but also seeks to ride on the wave of fitness consciousness that’s the beginning to start. In continuation with our product innovations and many firsts, we are delighted to introduce a credit card that truly celebrates the spirit of the Standard Chartered Mumbai Marathon.”
Standard Chartered Bank is the market leader in sport based affinity card programmes. Its earlier success includes the Cricket Card, the Soccer Card and Olympic Games Card. The Marathon Card is a logical extension of the Standard Chartered Bank product suite. It has partnered with Reebok in its endeavour to promote fitness among the customers. The exclusive offers for the customer include:
Free Reebok Running Shoes: A pair of Reebok 3D Runner Shoes worth Rs 2290 are offered free with every card
Balance Transfer at 0.99 per cent: An attractive balance transfer at a very low interest rate of 0.99 per cent per month, for the first six months,
Supplementary Card free for life: All Marathon card members could gift their near and dear ones supplementary Marathon Credit Cards. These cards are offered free for life,
Win Reebok treadmills: On spending just Rs 900 on the Marathon Credit Card every month, customers get a chance to win Reebok treadmills worth Rs 245,000 each, for a period of eight months.
Standard Chartered Visa Marathon credit cards will be available at a one-time enrollment fee of Rs 1599 and will be issued in Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Cochin, Coimbatore, Cuttack, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore, New Delhi, Pune, Trivandrum, Vadodara and Vizag.
VISA International country manager South Asia Santanu Mukherjee said, “The Standard Chartered Marathon card is symbolic of the commitment made by thousands of marathoners in the recently concluded Standard Chartered Mumbai Marathon. We are delighted to partner with Standard Chartered Bank in launching this commemorative product that symbolises the spirit of freedom and the heart of sport.”
Reebok India Limited MD Subhinder Singh Prem said, “We are pleased to continue our very successful partnership with Standard Chartered through the Marathon Card. Our earlier association on the Olympic Games Card has been very successful and has been received very well by customers. We expect to repeat the same through the Marathon Card.”
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
