MAM
#StageBadlega – For Arts, Artists and the Audiences
It was in the early days of the lockdown when a few arts and media organisations came together to face the COVID-19 crisis and its impact of the live arts space. 50 days later, this group has ideated, debated and created stayIN aLIVE – an artist support platform – which will launch its first event on 16th May 2020. Over 60 artists, 24 hours of non-stop content, across multiple platforms!
#StageBadlega has never been truer than today. The ‘stage’ is no longer the wood panelled, sprawling space with clear entry/ exit points and synchronised lighting. It is now a soothing cosy corner of the library or a neatly organised living room dotted with personal photos. New trends are currently being witnessed but what happens once this lockdown is lifted? What is the long-term solution for freelancing artists and the live events industry to become self-sufficient and holistically support itself?
‘StayIN aLIVE’ aims to build this long-term, sustainable platform for artists to nurture, support and strengthen each other in the coming years. Fuelled with a deep love and admiration for the live arts and performance industry, this is a collective of organisations and individuals, hoping to create a movement of awareness and self-sufficiency for the live industry. The aim is to educate, inspire and support artists and at the forefront of that aim and vision is a commitment to cultivate best practices, encourage thought leadership and become a compassionate, yet impactful and sustained, voice of advocacy for government policies related to the live arts industry.
The stayIN aLIVE foundation, a collective between Kommune, Big Bang Music, Tabhrasa, Priyanka Khimani, KWAN, OML, The ArtX Company, Alok Parande, Paytm Insider, Shark & Ink, Tape A Tale, Artist Aadmi, Unmute, Women of India, Gully Gang and Tarsame Mittal Talent Management – promises that 16th May is only the beginning of a long and solid journey of the foundation.
On 16th May, performing artists from various fields will cover a range of topics, such as, ‘How does one deal with a creator’s block’; or ‘Know your digital rights as an artist’; or even jam with fellow artists on your screen! We are talking of artists including Uday Benegal, Naezy, Kubbra Sait, Tanmay Bhat, Shilpa Rao, Nakash Aziz, Dualist Inquiry, Nikhita Gandhi, Suhani Singh, Nikhil D’souza, Tejas Menon who will be sharing their stories, learnings and art, all through the day.
You can connect with stayIN aLIVE on any of these social media platforms:
Facebook – www.facebook.com/stayinaliveorg
Instagram – www.instagram.com/stayinaliveorg
Twitter – www.twitter.com/stayinaliveorg
MAM
Gulf News appoints Raman Kumar Chugh as strategic advisor – India
25 INS agencies onboarded as Gulf News sharpens India strategy
DUBAI: Gulf News has appointed Raman Kumar Chugh as strategic advisor – India, entrusting him with building a nationwide network of INS-accredited advertising agencies to deepen the publication’s presence in the Indian market.
The mandate focuses on creating a structured agency ecosystem spanning metros, tier-2 cities and district markets, aimed at driving business growth through compliant, locally rooted partnerships. The initiative is designed to offer Indian advertisers streamlined access to Gulf News’ platform in the UAE and wider GCC region.
Chugh will lead the appointment and integration of accredited agencies, positioning Gulf News as a launchpad for Indian brands seeking cross-border expansion. The strategy targets both large advertisers and smaller businesses, enabling them to reach international markets through a single, regulated media channel.
As an early milestone, Gulf News has already onboarded 25 INS-accredited agencies across major Indian metros following a joint pitch exercise led by Chugh. The agencies will form the backbone of a new international vertical, offering cross-market campaign execution and access to GCC-focused advertising formats.
The move reflects growing interest among Indian agencies in diversifying revenue streams through international media platforms, as well as Gulf News’ push to strengthen grassroots penetration in one of its fastest-growing source markets.
Commenting on the initiative, Chugh said the goal was to “democratise international market access for Indian businesses”, adding that a distributed agency network would allow brands of all sizes to expand globally in a structured and efficient manner.
