MAM
Stack selects Mundo as exclusive ad provider, $29 mn commitment in 2 yrs
MUMBAI: Mundo Inc., a leader in online performance based advertising, has announced that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to be the exclusive performance advertising service provider to Stack Media, the nation’s leading multi-platform sports performance content and media company for athletes. Beginning in July 2017, the agreement provides for US$ 28.8 million in minimum incremental advertising spend through the Mundo platform over the next two years.
“Stack is among the top brands in sports performance and athletic training and its website is home to exclusive content from many of the world’s most recognized professional athletes,” said Jason Theofilos, CEO of Mundo. “This multi-year agreement is the direct result of initiatives launched earlier this year to drive growth in the second half and demonstrates the value top publishers like Stack see in dedicating more of their advertising inventory to Mundo’s data-driven customer acquisition platform. Our performance-based model drives higher customer engagement for Stack and its advertisers, which should result in greater ROI for both.”
With more than 10 million unique visitors in peak months, Stack.com ranks among the top websites for the male 13-24 demographic according to top rating services such as Nielsen’s Digital Content Ratings. Stack’s content library includes over 12,000 exclusive videos and 25,000 articles featuring high profile athletes, coaches, and trainers. This includes top tier athlete relationships with over 500 professional athletes across all major sports including Cam Newton, Bryce Harper, Dwayne Wade, and Serena Williams.
Under the agreement, Mundo will execute advertising campaigns for Stack across the Mundo Network and Stack will provide Mundo with exclusive first right to sell against a select number of video and display impressions each month on the Stack website. Mundo will also collaborate with Stack to develop custom performance advertising programs for its direct brand advertisers. Mundo will also have the right to monetize advertising placements on its network and on the Stack website over and above the contracted impressions. Stack’s content development resources and branded content expertise will also be leveraged by Mundo as part of integrated ad campaigns across its proprietary Network.
“At Stack , we are focused on providing innovative content that inspires athletes to train and perform better,” said Nick Palazzo, CEO of Stack. “We also strive to bring innovation and higher performance to our advertising partners. By teaming with Mundo, we look forward to providing our advertisers with solutions that allow them to better connect and engage with our target demographic of young, active consumers, while reaching new users through Mundo’s vast network.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
