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SRK leaves fans guessing again, drops another promo with Disney+ Hotstar
MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar.
The latest one picks up right where the previous teaser left off, building the anticipation while keeping the upcoming announcement under wraps.
The video released by the streaming platform on Thursday resumes the narrative from Khan’s gallery where he is seen greeting hordes of cheering fans, accompanied by his manager. This time, the video throws a hint on what possibly could be cooking between the superstar and the web channel. The discussion between the two revolves around what kind of collaboration can Khan explore with the OTT platform.
Hilariously, the star’s various suggestions involving a crime drama, comedy, action, a college romance, and even a dance reality show are shot down by his manager citing the reason that others before him have already ‘been there, done that. The promo once again has SRK taking pot-shots at himself, even as it rubs in the reality that most of his contemporaries Ajay Devgan, Saif Ali Khan, Akshay Kumar have beaten SRK to the OTT game. It concludes on a cliffhanger with a ‘To be continued…’ footnote and the voiceover going “Disney plus Hotstar pe sab hain, siway Shah Rukh ke!”
The buzz around the promos was further heightened by SRK’s friends and colleagues from the industry partaking in the excitement. Salman Khan tweeted the latest video with a welcome message to the King Khan, “Hmmm Swagat nahi karoge @iamsrk ka? #SiwaySRK,” which was reposted by SRK with an adorable note of thanks: “Thanks bhaijaan. Ye bandhan abhi bhi pyaar ka bandhan hai.”
Thanks bhaijaan. Ye bandhan abhi bhi pyaar ka bandhan hai. #SiwaySRK https://t.co/2Twqrlu68O
— Shah Rukh Khan (@iamsrk) September 16, 2021
The previous promo showed Khan having FOMO (Fear of Missing Out for the unversed) anxiety as he takes in the information that all his peers have already made their appearances on Disney+Hotstar via shows and movies, while Khan is yet to make his debut on the web.
The video shared by the star on his social media with the loaded caption, “Picture abhi baaki hain, mere dost,” sent his fans into a tizzy as they tried to guess the star’s big move on the streaming platform and was enough to set off speculation amongst the ‘Baazigar’ star’s zillions of fans and followers, on what could SRK be possibly hinting at. The Internet wondered whether the actor was hinting towards an OTT debut through this promo with Disney+Hotstar. Many fans of the star hoped this meant SRK and Disney Plus Hotstar are coming out with a new show or movie.
While the two creatives do not reveal any more specifics about the upcoming collaboration, it has definitely built anticipation among fans.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
