MAM
Srinivasan Swamy & Pradeep Guha get VP positions on IAA board
MUMBAI: Two senior India media and advertising professionals have got themselves Asia-Pacific veep positions on the prestigious International Advertising Association (IAA) board. Pradeep Guha has been re-elected as VP area director Asia Pacific while Srinivasan Swamy has been appointed as VP Development Asia Pacific. The duo will be in these positions till May 2016.
The IAA annual board meeting was held on 18 June in Cannes during the on-going Cannes Lions, where the elections and appointments took place. IAA world chairman and president Faris Abouhamad, who took office in January 2013, stated “Our association, in its 75th Anniversary year will benefit from the energy and talents of IAA leadership drawn from virtually every part of the world. I am especially pleased and excited to have such able colleagues as the IAA charts its future. I cannot imagine a better or more capable team to embrace and deliver on the IAA‘s plans and initiatives.”
Among other appointments that were announced include:
IAA senior vice president- Felix Tataru COO at GMP (Romania)
IAA Treasurer – Glenn Hansen President and CEO of BPA Worldwide (USA)
IAAA Secretary – Erich Buxbaum Managing Director of EHB Consulting GmbH (Austria)
IAA vice-president area director US/Canada – Jill Cohen
IAA vice-president area director – Middle East/Africa Saad El Zein
IAA vice-president area director – Asia/Pacific Pradeep Guha
IAA vice-president area director – Europe V, Pawel Kowalewski
IAA managing director – Michael Lee
IAA vice resident corporate members and government affairs – Carla Michelotti
IAA vice president government relations Middle East/North Africa – Naji Boulos
IAA vice president development – Africa, Norkor Duah
IAA vice president development Middle East/North Africa – Hani Ghorayeb
IAA vice president 75th Anniversary and special events – Heather Leembruggen
IAA vice president Learning – Diane Slade
IAA vice president Development Asia/Pacific – Srinivasan Swamy
As is already known Srinivasan Swamy, popularly known as Sundar Swamy, chairman RK Swamy BBDO was unanimously elected president of IAA’s India Chapter for 2012-13 at its AGM on 2 November 2012.
The International Advertising Association, the world‘s only globally integrated advertising trade association, is split into five worldwide regions: Middle East and Africa, Europe, Asia Pacific, Latin America, USA and Canada; and each of these regions has several chapters within it. Within its structure, the Association comprises of three constituencies: Individual Members, Chapters and Corporate Members.
The IAA‘s activity worldwide actively works to strengthen the position of the marketing communications business in the market place by acting as a central hub and respected go-to for industry professionals. The IAA promotes the role and benefits of advertising in all healthy economies and the foundation of diverse, independent media. It provides a forum for industry debate, promotes brand building and protection and advancement of freedom of commercial speech and consumer choice. IAA encourages greater practice and acceptance of advertising self-regulation and takes the lead in state-of-the-art professional development through education and training.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
